5 Ways Micro-blogging Can Help Your Business
Posted by David Wiltshire on November, 30th 2008If you are a small or medium sized business, you have the advantage of size when it comes to using Social Media to engage with your clients. It’s much easier for a smaller business to implement and experiment than it is for a large enterprise.
While Twitter may have been dismissed by some as a waste of time, there are several ways a business can use it to make connections, expand communications with stakeholders, track conversations about your company and the competition, discover trends and more.
What is Twitter? Twitter is a micro-blogging tool. Users set up an account, choose people they would like to “follow,” and post short statuses or “tweets” on whatever they wish. Followers can either follow back or, as a user, people will find and follow you. You will then see their timelines (or tweets) and they will see yours.
So, what are the practical ways for [...]
Increase Your RSS Subscribers In 7 Steps
Posted by David Wiltshire on November, 30th 2008Every blog needs readers to remain profitable. You need people laying eyes on your blog to make sales. Many bloggers are overlooking a very important component in becoming profitable. RSS subscribers. Learning how to increase your RSS subscribers is a skill that every blogger needs to learn.
It’s no secret that a lot of blog readers prefer to read your blog through RSS. These readers may never see your blog but crafty bloggers know how to make RSS subscribers come to their blog. So don’t ignore RSS subscribers, they can be the difference between a profitable blog and a ho-hum blog.
Here are 7 tricks to increase your RSS subscribers.
1. Start a contest for RSS Subscribers only. Many bloggers have used this technique very successfully. People will want to take part in the contest and sign up so they can participate.
2. Publish RSS Subscriber only post. Other bloggers have used the this [...]
3 Surefire Reasons to Be Using Twitter
Posted by David Wiltshire on November, 30th 2008If you are currently not using Twitter in your online marketing campaigns I am going to lay out three surefire reasons why you need to start today. Twitter is becoming the latest craze when it comes to online social marketing. Twitter allows you to meet and communicate with potential customers and clients. It allows you to build relationships that would have never been built otherwise. It is absolutely essential in my opinion if you want to build massive relationships very quickly. So, below I am going to list three key reasons why you should be using Twitter in your marketing efforts.
Recognizing the Trends
Twitter allows you to very easily and quickly find hot trends in the market. People are continually talking about hot topics on Twitter. So, if you want to know what is going on in your market, Twitter is a great tool to use.
Research
Twitter is a fantastic way to [...]
15 Tactics to Explode Your Web Presence and Link Popularity
Posted by David Wiltshire on November, 29th 2008Link building is one of the most important factors in developing a strong web presence and building a solid flow of traffic. Most readers should understand that that effective link building adds value to your site and boosts your rankings in the search engines for target keywords.
However most people over look the other benefits of link building and tend to focus far too much on just gaining search engine rankings. Personally I use link building as an overall means of web promotion and not just to boost search engine rankings. By putting all your eggs in the search engines basket if they decide to alter their algorithm which has a negative impact on your rankings then your sales and profit will be decrease significantly.
The answer is to build a solid web presence and to spread your traffic streams across as many locations as possible, a sort of spread betting. When [...]
10 Reasons Why Digg Is Digging Its Own Grave
Posted by David Wiltshire on November, 28th 20081. No matter how many times you blog it, Digg is not a fair democracy. Bigger sites, that already have more visitors and who post a ‘Digg’ icon after a post will get far more votes than a site of lesser traffic. Their story also carries more weight and people are more likely to vote it up like sheep anyway. It is a popularity contest.
2. People are being banned left right and centre for pedantic little reasons, e.g.DotmySpot.
3. You get next to no benefit of submitting someone else’s article.
4. Traffic is good, but Digg traffic often crashes the site or sends the bandwidth bill through the roof (not on blogger blog as they are free). I am not offering possible solutions, just highlighting the problems.
5. You cannot prevent an article of yours being submitted by someone else. This wouldn’t usually matter, but if you wrote an article a year ago [...]
SEO – Top 10 Tips to Top Google
Posted by David Wiltshire on November, 26th 2008Search Engine Optimization services which are also known as SEO are needed to perform well in the search engines. More importantly finding a google search engine optimization services company is needed to rank in the most popular search engine itself. When trying to grab that top place, you need to focus on several factors. This article is composed of methodologies that are widely accepted by SEO professionals. These are arranged from most to least important from my personal, yet educated opinion. This was actually stated by google in their own publications.
Search Engine Optimization Link Popularity
Your sites link popularity is the main and most important factor when trying to improve your SEO campaign. You must focus on obtaining inbound links from quality and relevant sites. Several methods are submitting to link directories, reciprocal linking, article distribution, video blogging, forums and social bookmarking.
Using Keywords In The Meta And Title Tags
Second [...]
4 Steps To Better Search Rankings And Traffic
Posted by David Wiltshire on November, 25th 2008If you’re like most people, you’re looking for ways to drive more organic search traffic to your web site by getting higher search engine rankings.
It seems like everyone has an opinion on how to get these top rankings with proper search engine optimization. Unfortunately, you have no idea what to believe. After all, it all sounds good.
So how do you do it?
Here are four really simple SEO strategies you can put in quickly that will help you increase your search engine traffic.
1. Perform proper keyword research
Grab every keyword that is relevant to your site.
Think of keywords that may describe your product or services, even words relating to geography, accessories, relevant industries and even uses for what you’re selling (think photography keywords if you’re selling digital cameras).
2. Build A Great Site
A great site doesn’t have to be fancy. It doesn’t have to be more than basic HTML. It just needs to [...]
What Search Engine Optimisation Companies Actually Do
Posted by David Wiltshire on November, 25th 2008Professional SEO Companies are growing in numbers across the world, and as businesses get wise to how today’s consumer finds what they want online, the professional web development and SEO field is expanding faster than anyone could have predicted. Almost any SEO company can promise you better online visibility, especially for long-tail keywords. But here’s a few tips to save you time and problems as you look to make a longer-term partnership with a search engine optimisation company that is concerned with your long-term future.
Look for experience. Read case studies. Talk with other clients of the SEO firm you’re considering. Get an understanding of the process by sitting down with your prospective SEO service provider and having your questions answered.
Search Engine Optimisation Companies can do much more than just get you on Google’s first page. They can help you to establish improved brand recognition, [...]
Essential Security Tips For Your WordPress Blog
Posted by David Wiltshire on November, 25th 2008More and more of my I.M. colleagues and indeed new people that I meet on line are `getting into blogging’. And why not? Blogs are relatively easy to produce and use, no matter which platform you choose, and they can be a brilliant tool for internet marketers.
However, no matter how easy they are to install and use, and no matter how helpful they can be to your business, the one thing that I’ve noticed more frequently is that many people are neglecting the security of their blogs.
Now I’m actually talking in particular about WordPress blogs here. Yes, I have used Blogger blogs in the past, and I know that many people swear by them, but I found Blogger a bit too restricitive for my liking (though I understand that things have changed a lot at Blogger since I first used them).
Because WordPress is an open source blogging tool, meaning that [...]
Attract Traffic With Search Engine Optimization Services
Posted by David Wiltshire on November, 23rd 2008According to some research that has been done on the subject, it is estimated and a new web design receives 85% of its new visitors from search engine traffic. In light of that fact, it’s no wonder that webmasters spend huge money on search engine optimization (SEO) to attract visitors from Google and the other search engines.
One common question that newcomers to internet business always have is if they can find a way to get a top search engine ranking, or is it too late to be able to pull it off, or will it simply cost a fortune in SEO services to get there.
The optimistic say that there is still room at the top of the rankings. The answer is in employing proven search engine optimization marketing services, or in gaining the necessary skills to do it yourself. So, while it is [...]