5 Straight Forward Ways to Increase RSS Subscribers
Posted by David Wiltshire on December, 31st 2008Adding an RSS feed to your web design will make it easy for you to share updates with people. RSS is still gaining in popularity, and more browsers are adding it to their functionality. Just like trying to get traffic to a website, if you are offering an RSS feed, you should be thinking about increasing the number of subscribers to it. This article will assume you already have plenty of traffic coming to your page, but need ways to increase the number of people getting your feed.
1. Make it visible. Your visitors are not likely to hunt around on your website looking for a subscribe button. This means you have to make it easy to find. Using the standard RSS icon above the fold, so visitors don’t have to scroll down to see it, is a good start. Be sure to leave plenty of white space [...]
What Works & What Doesn’t in Viral Marketing
Posted by David Wiltshire on December, 31st 2008Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.
A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.
What absolutely will not work:
Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads Please feel free to forward this message to a friend is more likely to get it deleted than forwarded.
What absolutely will work:
Offering something worthy of sharing like a valuable discount, vital information or offering an incentive [...]
Traffic Generation Part 22 – Search Engine Optimization
Posted by David Wiltshire on December, 31st 2008Search engine optimization (SEO) is very important, and is actually not as hard as it sounds. When you create pages for your website, taking the time to optimize them will greatly increase your chances for receiving natural organic search engine traffic. Surprisingly, most people don’t bother with SEO, giving a huge advantage to those that do. Here are a few important things to keep in mind:
1. Pay Attention to Keyword Density: It is helpful to make sure you are using your main keywords a certain amount of times throughout your content. To put it plainly, we don’t want to use the keywords too much, or too little. I have found a comfortable density to be around 2.5%.
2. Emphasize Important Keywords with Bold, Italics, and Underlining: When creating your page, you can usually use simple HTML tags to emphasize your main keywords. Here are some examples:
Bold: <b>your keyword</b>
Italics: <i>your keyword</i>
Start Viral Marketing Campaigns Using E-books
Posted by David Wiltshire on December, 30th 2008Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the [...]
Traffic Generation Part 21 – Using Ebay For Traffic
Posted by David Wiltshire on December, 30th 2008Ebay is filled with an insane amount of people, ready to purchase products, and can be a great outlet to explore for traffic. I have had success selling products on ebay and taking a small loss, in exchange for gaining a new customer.
Ebay also has its own classified ads system, which is worth exploring because of not only the traffic, but due to the valuable backlink you would receive as well.
To see me talk a bit more about ebay, please view the Video.
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Video Transcript
Using eBay for traffic.
eBay is a fantastic place its one of the top websites in the world and it gets a ton of ton of traffic. Of course whatever your website is there ways that you can get traffic to it from there.
You might want to take one of your products and sell it on ebay. One thing that people do [...]
Spamming is Not a Good SEO Technique
Posted by David Wiltshire on December, 30th 2008Perhaps very few things can illustrate competition as vividly as the Web. After all, how can one website compete with thousands of other websites just like it?
If the attention span of an average Internet user is as expansive as a search engine’s listing, then there’s nothing to worry about. Unfortunately, though, that is not the case. Very likely, a person conducting a search on the Internet will probably just browse through the top 3 to 5 SERPs (search engine results pages) and stop there. Website that get buried in the 10th page and onwards will probably not get too much attention if certain measures are not undertaken.
Those measures are what are called search engine optimization (SEO). Experts in this field perform certain procedures which may be seen a “website boot camp†to get your website into fighting form that will compete in the top rankings of a search engine.
However, as [...]
Traffic Generation Part 20 – Pay Per Click Advertising (PPC)
Posted by David Wiltshire on December, 29th 2008There is no substitute for pay per click advertising (PPC). If you want to drive a huge amount of traffic to your site immediately, and have the money, it will certainly accomplish that. You just need to make sure you don’t lose your shirt in the process!
[WPMID=1] advertising occurs when you pay one of the search engines to show an ad for your site in the paid section of the search results. Many people have had success with PPC, though most people fail. I would suggest that if you are just starting out you stay away from PPC until you know a bit more about how to sell to your niche.
Once you are more established, and familiar with what keywords will convert well for you, investing in PPC is a natural progression.
Popular PPC networks include:
http://adwords.google.comhttp://searchmarketing.yahoo.comhttp://adcenter.microsoft.comhttp://7search.comTo see me talk a bit more about pay per click, please view the Video.
Off-Page Factors On Doing SEO
Posted by David Wiltshire on December, 29th 2008SEO, or “Search engine optimization” is a method used by experts to improve a website’s search engine ranking, with the objective of having it in the search results’ “top 10″ or at the very least, having it in the first three pages of “search results”.
Off-page SEO pertains to all the influencing factors that determine your website traffic levels and ranking which are not inside the website; they are principally links that comes in your website from other websites referred to as “link popularity”
Link popularity is a key factor utilized by the famous search engines in ranking websites.
In order for SEO, to be useful, it needs to provide valuable, authentic and educational website content as well as information at the same time maximizing “Off-Page” factors in securing good ranking in search engine positions.
Almost all search engines put a great deal of significance in a website’s “link popularity”. They utilize the amount [...]
Traffic Generation Part 19 – Creating Your Own Bait
Posted by David Wiltshire on December, 29th 2008Whenever you post a link or ad about your website, you will want as many people as possible to click on it. One way to greatly increase your traffic is to offer people “baitâ€.
An example of this would be giving something away for free. If you have a website on dog training, you could create a small ebook, or newsletter that offers some free helpful dog training advice. This would help to “bait†people to click through to your website.
The idea here is that by giving something away for free, you will wet people’s appetite for more, leading them into an eventual sale!
To see me talk a bit more about creating your own bait, please view the Video.
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[...]Traffic Generation Part 18 – Thoughtful Blog Commenting
Posted by David Wiltshire on December, 27th 2008Commenting on other people’s blogs is a fantastic way to get some great backlinks. You have to remember that a large percentage of bloggers out there are doing it just as a hobby, and they will love it if you take the time to read their blog and make a thoughtful comment.
Do not spam your comments! If you try leaving a comment like ‘Nice Blog, Check Out My Website it is going to get taken down. The key here is showing the blog owner that you actually are interested in their blog, and want to contribute towards it.
If you really want to make the most of your time, only focus on blogs that have google page rank. This is a nice way to gauge the quality of the blogs you come across.
Please refer to the video to see me talk a bit more about blog commenting.
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