Juno Web Designs in house team of writers has a combined force of years of writing experience, and one style in particular- Advertising Copywriting.
Copywriting, by definition, was the art of writing copy for advertisement purposes, although today the terms seems a little skewed.
Advertising Copywriting is a precise art, using minimal copy to make customers, buyers, listeners and viewers engage with the message and react in the appropriate way, whether that is purchasing a product, using a service, sending an email or following a social media account.
Advertising Copy can sit on a broad range of platforms, from Broadcast, including commercial radio and television advertising, to print and press, to outdoor advertising and of course, the digital world on online and mobile internet. Campaigns can last from a week to a year, depending on the type of results you require.
The key to great advertising is for clients and providers to offer a message that will make a difference to a consumers life and for clients to really know their demographics. Will it help your customers? Will it make their lives easier? Is it a desired purchase? Advertising Copy needs to engage with the consumer and create a positive reaction.
If you’re planning on an advertising campaign and would like some ideas, the team at Juno are more than happy to help.
You can supply a brief for us to create some ideas, or we can invite you into Juno and have a creative session, so you can see the flow of ideas from start to finish- we’ll supply the tea, biscuits and the ideas.
For Advertising Copywriting, get in touch with the writing team at Juno today.