“Silver Surfers” Increase in Numbers Online
Posted by Dave Wiltshire on June, 30th 2010
The internet is no longer for the young or nerdy, more and more people aged 50 or over are surfing the information super-highway!
According to Internet Research over a a quarter of internet users in the UK are aged 50+, a figure that has shocked Juno and made us re-think our target markets for certain clients. The amount of surfers over fifty has surprisingly bulged up an extra one million people.
Juno believe that the rise in ‘older generation’ web surfers is due to the ever-improving search engines such as Google and the fact that shopping online has become a lot safer and easier with payment methods such as PayPal. Web design and development has also helped made online purchases easier and clearer, we’ve seen again and again [...]