Sunglasses SEO progress
Posted by Dave Wiltshire on June, 16th 2010We have been optimising heavily our client Sunglasses Save for the search sunglasses (one word) and have positioned them at #6… as well as achiving page one and number one positions for all of their brands eg the search Tiffany Sunglasses . We have driven a massive level of traffic to the site which has resulted in the client having to employ through weight of work… which is quite a result for Sunglasses Save and one we are very proud of.
As SEO work continues we are also refining the site in terms of functionality automating all of the manual tasks for the client so that the site is as far as possible an automated business. If we could automate the postage and packaging we would!!
Sunglasses Save have now added a whole host
Deep linking into subpages
Posted by Dave Wiltshire on June, 11th 2010
When performing SEO on your website are you just simply linking to your website’s main page?
Every backlink you create for your website adds power to whichever page it links to; backlinking just to your homepage may seem to be the best idea to many people but it isn’t the best way to traffic.
If you links to subpages on your site then these pages too have backlink power. The beauty of subpages on your site is that they can be targeted to one specific subject making them a lot more likely to rank in search engines such as Google when someone types in a related keyword.
Your homepage may mention many different areas of what your business has to offer, lets say for example you sold sports equipment, you could
SEO Myth Debunked – NoFollow Links May Still Add Value to SEO
Posted by Dave Wiltshire on June, 8th 2010If your SEO strategy does not include NoFollow links, you might need to rethink your strategy. You see, various SEO e-books caution online marketers about “NoFollow” links being useless to SEO. This is a myth that is being perpetuated by antiquated SEO e-books that misinform their readers.
This myth did have some solid basis before. Years ago, Google introduced the NoFollow tag to prevent blog spammers from getting backlinks when they comment on blogs. Wordpress followed suit by implementing the NoFollow tag on their comment links. This discourages people from spamming blogs with useless content.
The self-proclaimed SEO “gurus” then devised a way to go around this new Google rule. They advised millions of people to look for “DoFollow” blogs. According to these “gurus,” you can get precious backlinks from these blogs even if you don’t include
Blowtorches – ecommerce research begins
Posted by Dave Wiltshire on January, 6th 2010We are scheduling an ecommerce web design and SEO project for February this year focusing on selling gas items including blowtorches. The proposed site will retail blowtorch products and accessories including propane and butane refills.
Blow torches are tools used in all industries for a range of purposes from cutting and joining metal to browning cakes in the kitchen. Blowtorches are not a seasonal item and sell all year round. Its an exiting project this one as it is a more obscure and less mainstream product. To find out whther it sells online there is really only one way to find out. We will be pushing this one in the search engines and producing a cool web design to increase the likelihood of sale.
A quick note too. We have recently got well into photography for