Boom in ‘silver surfer’ e commerce
Posted by Dave Wiltshire on January, 30th 2012In recent news, Silver Surfers are the biggest group to shop online by a whopping 86%.
Over a third regularly shop on the web. Strangely, those aged 25-34 are least likely to shop online with 13% stating that they never use the Internet to purchase goods. Quite surprising, as this age group tends to be the target for many brands, as they have more disposable income.
Brits tend to shop online for an average of 2.4 hours a week, rather than 1.2 hours on the high street. Despite the increased time spent on the internet, the average spend is a little lower than on the high street. Men seem to be the biggest online spenders. These trends seem to skew the traditional way in which advertisers thought people spent. Traditionally, it would tend to be the females as the decision makers, when it [...]
Taking on a sweet tooth
Posted by Dave Wiltshire on January, 16th 2012Some of us are incredibly excited in the office, others are worried, because those with a sweet tooth are going to have to remain calm as the team work on our new client- Hancocks.
Hancocks is the UK’s leading wholesaler of confectionery- SWEETS! Hancocks was established back in 1962. Ray Hancock and his wife Liz started wholesaling confectionery from their sweet shop in Shepshed near Loughborough, Leicestershire. Their aim was to supplier local retailers and profit from purchasing sugary goods in bulk. The business as grown and moved from strength to strength with the introduction of the Internet and selling online. Now with Juno Web Design, we’re taking the next step to make purchasing smoother, optimize the site using product descriptions and SEO.
We plan to tidy things up, re-name pages to [...]
Everything is Straight Forward
Posted by Dave Wiltshire on January, 9th 2012The team at Juno Web Design have been putting their brains and creative juices to work on a recent project for Macmillan Publishing.
Straightforward is a range of student and teaching supports, which is flexible and simple to understand and follow. The second edition provides updated content which falls in line with the way teaching has changed over the past few years. Straightforward provides interactive word lists with pronunciations and you can opt for bespoke practice straight into your inbox.
Juno Web Design created a resource site for Students and teachers which features the Straightforward range of books and study aides from Macmillan.
Juno chose to use WordPress as the content management system which will allow the client to change any content, upload and manage videos, pictures, PDFs, audio and zip files.
This is a great way to interact with users and provide [...]
Content is king
Posted by Dave Wiltshire on January, 4th 2012There is a real buzz in the office this week as Juno Copywriting comes to life. We’ve always provided a writing service as part of our Web development and design, but now we have someone taking control of the creative side of the business that provides content and creative ideas.
Juno Copywriting is now an individual in their own right. Still working closely with Juno Web Design and Juno Media providing the complete package to clients, which takes the pressure off trying to find experts to write professional copy, but also providing content and written services to companies that may not require any web development.
The range of written services is vast and includes SEO, Web Content, Blogs, Articles, Radio Copywriting, Copywriting, PR and other content.
It may be the case that you love the look of your site but [...]
Seo Education 101 Part 7 – The Importance of Anchor Text
Posted by David Wiltshire on July, 20th 2010Whenever you create a link to one of the pages on your website, whether it be from another page on your site, or somewhere else across the internet, you will have the opportunity to use optimized anchor text.
When a search engine spider comes across a link, they depend on the link’s anchor text to tell them what the linked page is about. Using the keywords that you want to rank for in your anchor text is extremely important!
Here is an example of anchor text:
To gain more backlinks be sure to check out my website….
The anchor text used in the example above was “backlinks”.
To learn more about anchor text, I suggest reviewing the Video.
[...]WordPress SEO Advantages
Posted by Dave Wiltshire on July, 2nd 2010
Juno have recently made it their policy that any site they build or manage from July 2010 onwards must contain a WordPress or Joomla blog.
WordPress is our favourite blogging software as it’s so easy to use, flexible in it’s design, has lots of great plugins and is perfect for SEO.
Anyone can add content (by posting) or edit pages of their website once WordPress has been set up correctly; Juno gives their clients the opportunity to run their own website themselves. Some web design companies charge extortionate rates for small changes to a site such as updating a menu or a adding in a special offer.
When you create a new post on WordPress Juno ensure that these things occur:
A new page is created which Google can index
The search engines are ‘pinged’ about the new post so [...]
The Advantages of SEO
Posted by David Wiltshire on January, 19th 2009Before we go any further, I would like to talk a bit about the many advantages of SEO, and why you absolutely need to be applying it to your web design.
Advantages of SEO
TRAFFIC!
Makes your website more friendly and more likeable
Most people don’t do it!
It will increase your profits
As you can see, there are several reasons why you should be doing SEO. To hear me talk a bit more about each of these reasons, be sure to check out the Video.
Web Video Removed…
[...]Is Your Blog Working As Well As It Should?
Posted by David Wiltshire on January, 19th 2009Exactly as with any other marketing scheme, when you produce a blog to advertise your business, you want to keep track of your results. This will let you see how effectively blogging is functioning for you and in addition to let you see what alterations you need to make to produce a more effective blog.
Stage One: Keep Track of Your Blogging Results
The first stage in determining how well your blog is functioning as a marketing tool is to measure your blog’s potency:
Keep track of other blog references. A blogroll pertains to the practice of linking up with like-minded blog pages from one article. Just as you’ll want to link to other blogs from your blog, so others might choose to offer a link to your blog. This kind of linking assures more hits and assures that your blog will strand higher in rankings – very much like a much-quoted [...]
Why Blogging is So Popular?
Posted by David Wiltshire on January, 19th 2009Name one person that doesn’t like to share his or her point of view, and you will have just named nobody at all. The point of the above exercise is to show the simple fact that everyone likes to talk about themselves, and what they are up to, even if they say that they do not like doing so.
There is something about being human that makes us self involved to the point where we truly feel as if others want, or need to know what is going on with us. Blogs offer one a unique way to express his or her feelings on any number of issues, with a shield that only the internet can provide.
The most common use of a blog is that of a journal, or an opinionated piece of writing involving some aspect of the author’s day to day life. While some blogs are totally commercially driven, [...]
Introducing Our New Membership Website
Posted by David Wiltshire on January, 18th 2009Today is the day i finally launch a personal site. I have been working on getting the site ready in Magento for a while now and finally it is finished and ready for a little SEO! It is a membership website filled with Ebooks and Articles as well as software and web video… all with either Full Private Label Rights or Master Resell Rights.
What you will be getting for your annual fee:
10-20 New products every month
1000′s of Articles
Full Right to resell any & all products we offer
Use products for any purpose that you wish
Change the Original product as you wish
This service has been changed. Please visit our web design website
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