Over a third regularly shop on the web. Strangely, those aged 25-34 are least likely to shop online with 13% stating that they never use the Internet to purchase goods. Quite surprising, as this age group tends to be the target for many brands, as they have more disposable income.

Brits tend to shop online for an average of 2.4 hours a week, rather than 1.2 hours on the high street. Despite the increased time spent on the internet, the average spend is a little lower than on the high street. Men seem to be the biggest online spenders. These trends seem to skew the traditional way in which advertisers thought people spent. Traditionally, it would tend to be the females as the decision makers, when it came to big purchases and they would be the main people purchasing food and fashion, but thanks to the introduction of e commerce, things have changed greatly.

So, what drives people to spend and what attracts customers?

Generally, users like a great looking website that is simple to use, enabling them to find what they need quickly with minimum effort. People are frustrated with having to register or sign up to a site and will research the cheapest price or the best deal before they set about their purchase.

This is from the perspective of the user, behind the scenes, web developers use a range of systems to create seamless e commerce stores. One of the systems used is Magento, an incredibly powerful product which can integrate with existing ERP and EPO systems. Magento is flexible and can be changed simply to reflect the needs of the client and the customer.

Another trick to help attract customers and drive sales, is SEO. Using keywords and phrases that users will search for, boosts company rankings in search engines, if you are on page one, you are more likely to get a hit and a purchase.

First impressions are important, if your website design is top notch and your site is simple to use, it is a real winner, in the eyes of customers, whether they are 17 or 70.

Juno Web Design

Hancocks is the UK’s leading wholesaler of confectionery- SWEETS! Hancocks was established back in 1962. Ray Hancock and his wife Liz started wholesaling confectionery from their sweet shop in Shepshed near Loughborough, Leicestershire.  Their aim was to supplier local retailers and profit from purchasing sugary goods in bulk. The business as grown and moved from strength to strength with the introduction of the Internet and selling online. Now with Juno Web Design, we’re taking the next step to make purchasing smoother, optimize the site using product descriptions and SEO.

We plan to tidy things up, re-name pages to make sure they show up in search results and ultimately use Magento, which Hancocks already employ, to make an incredible e commerce store, that will knock other confectionery Wholesalers out of the water! There will be a new design, a new look and the meta data will be cleaned up. But you will still receive the best products and service from a time honoured local supplier of lovely sugary confectionery.

We’re also hoping we may get a few packets of Milk Bottles and Fried Eggs in with the bargain!

Not only are we doing all of this, we will be installing a blog so customers can have regular updates about stock and all things sweet, it also helps the site gain rankings. So we’re primed, ready and waiting, the team have their instructions and on the other side we will have created a store that provides better functionality and a better customer experience.

The only thing we’re worried about now is keeping our sweet tooth cravings under complete control!

Juno Web Design team.

Straightforward is a range of student and teaching supports, which is flexible and simple to understand and follow. The second edition provides updated content which falls in line with the way teaching has changed over the past few years. Straightforward provides interactive word lists with pronunciations and you can opt for bespoke practice straight into your inbox.

Juno Web Design created a resource site for Students and teachers which features the Straightforward range of books and study aides from Macmillan.

Juno chose to use WordPress as the content management system which will allow the client to change any content, upload and manage videos, pictures, PDFs, audio and zip files.

This is a great way to interact with users and provide the information that students and teachers require.

Juno Web Design has a great relationship with Macmillan and have created a range of solutions for the publisher.

The new site offers a sleek colourful design with an ability to download documents which can be viewed and printed. WordPress is incredibly flexible and allows Juno to manipulate templates and create a site which is bespoke for the client and also the user.

The interactivity between Straightforward and the user is increased with access to a range of resources and will be further increased with the input of videos and possibly a blog.

Juno Web Design offers a range of services including web design and development, e-commerce creation and maintenance as well as specialist Magento services such as bespoke web store creation and the implementation of modules and extensions.

For our full range of services take a wander through our website or simply pick up the phone and give us a call.

Juno Copywriting is now an individual in their own right. Still working closely with Juno Web Design and Juno Media providing the complete package to clients, which takes the pressure off trying to find experts to write professional copy, but also providing content and written services to companies that may not require any web development.

The range of written services is vast and includes SEO, Web Content, Blogs, Articles, Radio Copywriting, Copywriting, PR and other content.

It may be the case that you love the look of your site but it isn’t performing as well as you would expect. Juno Copywriting can provide refreshed unique content that speaks volumes to your customers and helps your site climb the rankings chart!

We really do believe content is king and it will outlast any type of fancy looking website, at the end of the day, customers use the internet to find something, an answer to a question, a product or a service. If they can’t find what they are looking for immediately the soon leave the site. Great content will provide the answer, offer them additional information and keep them on the site to hopefully click-through and contact your company about your products or services.

So, there is a little insight into our world. Working with the cream of web designers and developers every single day allows us to be ahead of the game when it comes to little tricks and tips that help our writing aid your company to be pride of place of the 1st page of search results.

When a search engine spider comes across a link, they depend on the link’s anchor text to tell them what the linked page is about. Using the keywords that you want to rank for in your anchor text is extremely important!

Here is an example of anchor text:

To gain more backlinks be sure to check out my website….

The anchor text used in the example above was “backlinks”.

To learn more about anchor text, I suggest reviewing the Video.

WordPress is our favourite blogging software as it’s so easy to use, flexible in it’s design, has lots of great plugins and is perfect for SEO.

Anyone can add content (by posting) or edit pages of their website once WordPress has been set up correctly; Juno gives their clients the opportunity to run their own website themselves.  Some web design companies charge extortionate rates for small changes to a site such as updating a menu or a adding in a special offer.

When you create a new post on WordPress Juno ensure that these things occur:

1. A new page is created which Google can index
2. The search engines are ‘pinged’ about the new post so they know about new content on the site
3. Google displays the new post within 20 seconds of it being published with Google Caffeine
4. Many backlinks are created using the post’s content
5. Social networks buzz about the new post
6. The front page of the website keeps fresh with the last 4 blog posts
7. SEO advances forwards

If you’d like to try out WordPress out for yourself for FREE then go to their website now: http://wordpress.com/

Unfortunately the free account doesn’t have the SEO benefits as a free WordPress installation on your own site.  The costs involved are around £6 a year for a “.co.uk” domain name and around £9 a month for a good host for your website so it doesn’t cost much to have your own WordPress blog for life.  WordPress is free because it’s “open source” software which means freelancers and enthusiasts build the complex code behind it all for no payments.

Call Juno now if you want a small business site contained within a manageable WordPress blog, a good example of some of our work is Nobility Chair Covers, check them out!  Out number is 0115 941 8122 and we look forward to hearing from you.

• TRAFFIC!
• Makes your website more friendly and more likeable
• Most people don’t do it!
• It will increase your profits

As you can see, there are several reasons why you should be doing SEO. To hear me talk a bit more about each of these reasons, be sure to check out the Video.

Web Video Removed…

The first stage in determining how well your blog is functioning as a marketing tool is to measure your blog’s potency:

• Keep track of other blog references. A blogroll pertains to the practice of linking up with like-minded blog pages from one article. Just as you’ll want to link to other blogs from your blog, so others might choose to offer a link to your blog. This kind of linking assures more hits and assures that your blog will strand higher in rankings – very much like a much-quoted web page will acquire high rankings in google.
• Keep track of all internet acknowledgments. You shouldn’t just look at acknowledgments of your blog in other blogs. Keep track of where your company name and blog name appears online – in forums, web pages, and in publishings. What kind of publicity are you getting for your blog and your company? Has there been a different reaction to your business since you began the blog?
• Do some marketing research. Ask your clients where they heard of you and why they selected you. Ask your clients and readers to grade your blog. The answers may be very revealing.
• Count hits. Dependent on your blog software, you may be able to count how many people view your blog. This can be a crucial way to measure how many people you’re reaching. If your bloging software has no function for counting traffic then check out Google Analytics.
• Place your blog in context. Look at your other marketing and advertising strategies. Liken the amount of time and money you spend on your marketing campaigns – and the results you get from each effort.

Stage Two: Make Your Results more beneficial

When you’ve looked at how your blog is impacting your business, you should be able to see what needs to be done. If your blog isn’t acquiring enough hits, try promoting your blog more through online groups, emails, and links. If the response to your blog isn’t great, then you may need to make some alterations in content and style to entice in more readers.

If you find that your blog isn’t acquiring the results you want, though, be sure that you have given the blog a chance. Do realize that it takes longer to build a solid patriotic audience with a blog than with other forms of marketing. If you do build a steady audience, though, the promotional potential of your blog will be quite high.

There is something about being human that makes us self involved to the point where we truly feel as if others want, or need to know what is going on with us. Blogs offer one a unique way to express his or her feelings on any number of issues, with a shield that only the internet can provide.

The most common use of a blog is that of a journal, or an opinionated piece of writing involving some aspect of the author’s day to day life. While some blogs are totally commercially driven, they are often masked as personal musing in order to entice visitors. This is something that just can’t be avoided, people love checking out other peoples blogs to see what’s going on.

The internet can be a cold and bare place for people to be at times, and the blog helps create a sense of community with its powerful reach, and ease of use. Many people want to share, or keep up with others, but simply don’t have time. Email has gotten to the point that people are overwhelmed just to deal with their regular inbox each day, nonetheless an email from an old friend, and thus checking someone’s blog is commonplace nowadays. In fact, there are millions of blogs out there, and most of them are intended to be read by family and friends.

Blogging is popular because it relates to community, family, and friends, and therefore it is in direct relation with what matters most in life. Blogs can be a powerful tool to communicate to others, as well as to market with, as they are so friendly to search engines in terms of keywords, and ranking. Just making a few blog posts can literally get you noticed immediately, and is something that truly can help you become a big player in the internet business game.

What you will be getting for your annual fee:

• 10-20 New products every month
• 1000′s of Articles
• Full Right to resell any & all products we offer
• Use products for any purpose that you wish
• Change the Original product as you wish

This service has been changed. Please visit our web design website