Web Design

6 Ideas for Viral Marketing

Posted by David Wiltshire on January, 14th 2009

Here are six ideas to help you start your viral marketing campaign:

1.Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2.If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

3.Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on

Increase Traffic From Yahoo Answers in 3 Easy Steps

Posted by David Wiltshire on January, 13th 2009

Do serious marketers really use Yahoo! Answers? And if so, do they do it with success?

The result is a reverberating “yes!” on both scores.

True, there are some immature questions (and answers) on Yahoo! Answers. But there is a raft of sensible questions that give you the chance to build yourself as a niche expert. And best off, a lot of of these questions finish up on a regular basis at the top of the search engines… Specially if you optimise your answers using long-tail keywords for your SEO!

Here’s how you are able to use Yahoo! Answers to drive hits to your web site and build your newsletter…

1) Find Niche Questions… And Answer quick

You should allow time once or twice a day to answer questions that are directly affiliated your niche. But here is the key: You want to

What Works & What Doesn’t in Viral Marketing

Posted by David Wiltshire on December, 31st 2008

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.

What absolutely will not work:

Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads Please feel free to forward this message to a friend is more likely to get it deleted than forwarded.

What absolutely will work:

Offering something worthy of sharing

Start Viral Marketing Campaigns Using E-books

Posted by David Wiltshire on December, 30th 2008

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.

Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.

Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you

The Biggest Email Brand Killers

Posted by David Wiltshire on December, 24th 2008

One of the biggest mistakes to do is to use email like the electronic version of direct marketing media such as postal mailers, catalogs, radio, television, newspaper inserts and even brochures. A world class brand builder can become a sure fire brand killer in no time if it is treated with ignorance, carelessness, and laziness. The brand killing capability is very much dependant on the email’s relationship with the recipients.

The relationship is more personal because of the intimate relationship between the people and their computer. And because of this intimacy, positive and negative feelings are encourages by the company’s name. No mail is as irritating as junk mail and the penalties for such emails are getting much stiffer. A flood of spam complaints can affect the email program to the extent of shutting it down.

The email is becoming a personal

Building Email List Based on Permission

Posted by David Wiltshire on December, 22nd 2008

The biggest challenge for email marketers is to build a cost effective list. This is because at least thirty percent of the email addresses change on most lists. Therefore, marketers have to go for a more aggressive approach in order to expand the list and to get more significant investment returns.

Taking permission is the basic key to maintaining a almost constant email list, along with other steps. Permission is certainly not the optional thing. If permission is not taken it means direct landing up as a spam complaint or even greater, breaking the U.S Law for spamming.

The sign up form should be featured on every web page. No opportunity should be missed for turning the visitor into a subscriber. Subscription value can be enhanced by adding sample emails, screenshot of an email, testimonials and good copy on the sign up

Strategies for Email Marketing

Posted by David Wiltshire on December, 19th 2008

Any marketing to be successful requires a particular strategy to be followed. Hence, email marketing also involves using some strategies. The biggest advantage of using email as a marketing strategy is personalization and segmentation. These advantages are also the most underutilized feature of email marketing, by most the companies.

It is very important to make the company’s emails as clear and relevant as possible for every recipient because that particular email is competing with the rest of the emails in the recipient’s inbox. Email can be made relevant by personalizing subject lines, articles, offers, product showcased, and flowing emails depending upon recipient’s action.

Before carrying out an email marketing strategy it is best to send out pre-campaign test to uncover problems before actually implementing the strategy. The test results can be monitored by checking ISP filtering, blacklisting and filtering. The test messages

Video Marketing Tips – Live Video Or Slides?

Posted by David Wiltshire on December, 16th 2008

Decisions, decisions. What to do? You want to make a video. You want it to be the best video that you can possibly make. So what do you do? Do you go live in front of the camera or do you make some slides and do the voiceover thing? Well, there really is no right or wrong answer here.

It really depends on what’s best for you and the purpose of your video. Well, this article is going to point out a few things for you to consider so that you can make your decision. Hopefully, after reading this, you’ll know the exact direction that you want to go in.

Let’s start with how comfortable you feel in front of the camera, because ultimately, that’s going to play a major role in your decision. If this is something that you’ve been doing

10 Rules to a Better Podcast

Posted by David Wiltshire on December, 12th 2008

Rule 1: Know what you are talking about!

You must come off as an expert! I mean it. There are so many podcast of two people talking without any real information, guessing or remember vaguely the details of their subject. I’ve heard b-move reviews talk about movies that neither host has seen for years and they try to remember the details of the films. I’ve wanted to scream at podcasters to a least print up a wiki-page or something. Whatever is the subject of your podcast, do some research, the more the better. Your charm and wit will only take you so far.

Rule 2: Laugh at your own stupid jokes!

Have you ever been with two people who are old friends as they reminisce? Suddenly they giggle at something that one of them said; both turn to you with a stupid dogf

5 Suggestions For Viral Marketing

Posted by David Wiltshire on December, 12th 2008

Viral marketing is a strategy that encourages your customers, subscribers, email recipients to pass on your marketing message to others. That means other people are passing on message about your products or your affiliate products. This can result is massive free exposure for your website or products.

If you are an affiliate marketer, you can generate a large amount of traffic to your site and possibly lots of sales if you can make people start promoting your website or affiliate link. But the question arises as to why would somebody want to promote your product? How can you make people spread word about your products?

Here are some tips to start popular viral marketing campaigns:

1. Purchase Private Label Rights for an ebook related to your niche. Then giveaway the ebook to people for free download from your website. You can also allow