Why is Search Engine Optimization (SEO) Important?
Posted by David Wiltshire on January, 4th 2009The Internet has provided ways to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.
With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one’s web design get past the millions of other websites and eventually be noticed by its target audience?
Search engine optimisation aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimisation’s goal is to make a website appear on the first pages, if not the first page of a search done [...]
Traffic Generation Part 23 – Do You Digg?
Posted by David Wiltshire on January, 2nd 2009Digg is a fun site that is very popular. Anyone can sign up for an account there, and start “digging†sites. Every time you come to a site that you like, you hit a button to “dig†it. Each dig counts as a vote, and the more votes a site gets, the more exposure it gets on the Digg website.
It is located here:
http://digg.comNot only does a digg help by giving you a valuable back link, but it can result in a ton of traffic too, especially if the content on your website is interesting. I would highly suggest that you start digging today!
To see me talk a bit more about Digg, please view the Video.
Web Video Removed…
Video Transcript.
I`d like to talk to you about one of the most popular websites out there its called digg. Essentially what this is, is a place you can goto [...]
Twittad Let Your Ad Meet Tweets
Posted by David Wiltshire on January, 2nd 2009TwittAd was formed to give Twitter users and advertisers the opportunity to meet for product placement & web design promotion on a Twitter user profile. Their goal is to not fill Twitter with ugly & obnoxious advertisements. They give advertisers templates and ideas to help keep the integrity of Twitter background images.
How it Works:
1.Post Twitter account for advertisers to purchase
2.Select your duration & price
3.Wait for advertiser to purchase
4.Accept or Deny the proposed ad within 48 hours of purchase
5.If you accept the ad we will use the Twitter API to upload the ad to your Twitter profile
6.1-Tweet Promo Sent
7.At the end of the tenure Final Tweet Sent
How you get paid
You will get paid every hour you serve the ad. A Virtual Account balance will be calculated and once the advertisers ad expires the money is released into your Real Account balance.
Quality Control
TwittAd [...]
7 Modern SEO Techniques
Posted by David Wiltshire on January, 1st 2009Search Engine Optimization (SEO) are methods that aid in the improvement of a website’s ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.The importance of [...]
5 Straight Forward Ways to Increase RSS Subscribers
Posted by David Wiltshire on December, 31st 2008Adding an RSS feed to your web design will make it easy for you to share updates with people. RSS is still gaining in popularity, and more browsers are adding it to their functionality. Just like trying to get traffic to a website, if you are offering an RSS feed, you should be thinking about increasing the number of subscribers to it. This article will assume you already have plenty of traffic coming to your page, but need ways to increase the number of people getting your feed.
1. Make it visible. Your visitors are not likely to hunt around on your website looking for a subscribe button. This means you have to make it easy to find. Using the standard RSS icon above the fold, so visitors don’t have to scroll down to see it, is a good start. Be sure to leave plenty of white space [...]
What Works & What Doesn’t in Viral Marketing
Posted by David Wiltshire on December, 31st 2008Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.
A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.
What absolutely will not work:
Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads Please feel free to forward this message to a friend is more likely to get it deleted than forwarded.
What absolutely will work:
Offering something worthy of sharing like a valuable discount, vital information or offering an incentive [...]
Traffic Generation Part 22 – Search Engine Optimization
Posted by David Wiltshire on December, 31st 2008Search engine optimization (SEO) is very important, and is actually not as hard as it sounds. When you create pages for your website, taking the time to optimize them will greatly increase your chances for receiving natural organic search engine traffic. Surprisingly, most people don’t bother with SEO, giving a huge advantage to those that do. Here are a few important things to keep in mind:
1. Pay Attention to Keyword Density: It is helpful to make sure you are using your main keywords a certain amount of times throughout your content. To put it plainly, we don’t want to use the keywords too much, or too little. I have found a comfortable density to be around 2.5%.
2. Emphasize Important Keywords with Bold, Italics, and Underlining: When creating your page, you can usually use simple HTML tags to emphasize your main keywords. Here are some examples:
Bold: <b>your keyword</b>
Italics: <i>your keyword</i>
Start Viral Marketing Campaigns Using E-books
Posted by David Wiltshire on December, 30th 2008Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the [...]
Traffic Generation Part 21 – Using Ebay For Traffic
Posted by David Wiltshire on December, 30th 2008Ebay is filled with an insane amount of people, ready to purchase products, and can be a great outlet to explore for traffic. I have had success selling products on ebay and taking a small loss, in exchange for gaining a new customer.
Ebay also has its own classified ads system, which is worth exploring because of not only the traffic, but due to the valuable backlink you would receive as well.
To see me talk a bit more about ebay, please view the Video.
Web Video Removed…
Video Transcript
Using eBay for traffic.
eBay is a fantastic place its one of the top websites in the world and it gets a ton of ton of traffic. Of course whatever your website is there ways that you can get traffic to it from there.
You might want to take one of your products and sell it on ebay. One thing that people do [...]
Spamming is Not a Good SEO Technique
Posted by David Wiltshire on December, 30th 2008Perhaps very few things can illustrate competition as vividly as the Web. After all, how can one website compete with thousands of other websites just like it?
If the attention span of an average Internet user is as expansive as a search engine’s listing, then there’s nothing to worry about. Unfortunately, though, that is not the case. Very likely, a person conducting a search on the Internet will probably just browse through the top 3 to 5 SERPs (search engine results pages) and stop there. Website that get buried in the 10th page and onwards will probably not get too much attention if certain measures are not undertaken.
Those measures are what are called search engine optimization (SEO). Experts in this field perform certain procedures which may be seen a “website boot camp†to get your website into fighting form that will compete in the top rankings of a search engine.
However, as [...]