Traffic Generation Part 20 – Pay Per Click Advertising (PPC)
Posted by David Wiltshire on December, 29th 2008There is no substitute for pay per click advertising (PPC). If you want to drive a huge amount of traffic to your site immediately, and have the money, it will certainly accomplish that. You just need to make sure you don’t lose your shirt in the process!
[WPMID=1] advertising occurs when you pay one of the search engines to show an ad for your site in the paid section of the search results. Many people have had success with PPC, though most people fail. I would suggest that if you are just starting out you stay away from PPC until you know a bit more about how to sell to your niche.
Once you are more established, and familiar with what keywords will convert well for you, investing in PPC is a natural progression.
Popular PPC networks include:
http://adwords.google.comhttp://searchmarketing.yahoo.comhttp://adcenter.microsoft.comhttp://7search.comTo see me talk a bit more about pay per click, please view the Video.
Off-Page Factors On Doing SEO
Posted by David Wiltshire on December, 29th 2008SEO, or “Search engine optimization” is a method used by experts to improve a website’s search engine ranking, with the objective of having it in the search results’ “top 10″ or at the very least, having it in the first three pages of “search results”.
Off-page SEO pertains to all the influencing factors that determine your website traffic levels and ranking which are not inside the website; they are principally links that comes in your website from other websites referred to as “link popularity”
Link popularity is a key factor utilized by the famous search engines in ranking websites.
In order for SEO, to be useful, it needs to provide valuable, authentic and educational website content as well as information at the same time maximizing “Off-Page” factors in securing good ranking in search engine positions.
Almost all search engines put a great deal of significance in a website’s “link popularity”. They utilize the amount [...]
Traffic Generation Part 19 – Creating Your Own Bait
Posted by David Wiltshire on December, 29th 2008Whenever you post a link or ad about your website, you will want as many people as possible to click on it. One way to greatly increase your traffic is to offer people “baitâ€.
An example of this would be giving something away for free. If you have a website on dog training, you could create a small ebook, or newsletter that offers some free helpful dog training advice. This would help to “bait†people to click through to your website.
The idea here is that by giving something away for free, you will wet people’s appetite for more, leading them into an eventual sale!
To see me talk a bit more about creating your own bait, please view the Video.
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[...]Traffic Generation Part 18 – Thoughtful Blog Commenting
Posted by David Wiltshire on December, 27th 2008Commenting on other people’s blogs is a fantastic way to get some great backlinks. You have to remember that a large percentage of bloggers out there are doing it just as a hobby, and they will love it if you take the time to read their blog and make a thoughtful comment.
Do not spam your comments! If you try leaving a comment like ‘Nice Blog, Check Out My Website it is going to get taken down. The key here is showing the blog owner that you actually are interested in their blog, and want to contribute towards it.
If you really want to make the most of your time, only focus on blogs that have google page rank. This is a nice way to gauge the quality of the blogs you come across.
Please refer to the video to see me talk a bit more about blog commenting.
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Traffic Generation Part 17 – Creating Your Own Affiliate Program
Posted by David Wiltshire on December, 27th 2008Affiliate marketing is very popular, and having people help you sell your own product can be a very powerful advantage. If you have your own product, I would strongly suggest either setting up your own affiliate program, or selling your product through a service such as Clickbank, which has its own program.
When other people sell for you, it is typical to offer them a large commission (it is not uncommon to see a 50/50 split), and this can result in a huge amount of sales. After all, the more you can do to encourage people to sell for you, the more money you’ll make!
Even though I consider myself a talented marketer, and can generate my own sales, nothing can come close to what an army of motivated affiliates can do for you.
To see me talk a bit more about this, please review the Video.
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[...]Traffic Generation Part 16 – Creating a Presence in Forums
Posted by David Wiltshire on December, 26th 2008Becoming active in forums is a fantastic way to increase exposure to your website, as well as help to establish yourself as an expert. Simply finding a forum that is related to your niche, throwing your website in your signature line, and answering relevant questions can bring about a nice amount of highly targeted traffic (and also results in backlinks too).
I would suggest not pushing your website too much, a subtle advertisement in your signature line should do the trick. Establishing yourself as an expert can go a long way, after all, wouldn’t you rather buy from someone that you trust?
If you are a fan of twitter visit the new Twitter Forums.
To hear me talk a bit more about working with forums, please view the Video.
[...]Do-it-yourself SEO Techniques
Posted by David Wiltshire on December, 26th 2008A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.
With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.
Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.
Some companies employ the services of establishments or individuals who deal with search engine optimization.
This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.
Another thing that can yield positive results at a lower cost, as compared to an [...]
Traffic Generation Part 15 – Fun With Facebook
Posted by David Wiltshire on December, 25th 2008Facebook is a hugely popular social site right now. It is a place where people setup profiles about themselves, and a fantastic opportunity for networking.This can be a great way to build relationships with others in your niche. I would suggest setting up a profile that is based on your niche, and becoming social with those interested in your niche.Facebook has a ton of free tools that make communicating and setting up a nice page a breeze.Please review the video to learn more about Facebook.
[...]Merry Christmas One And All
Posted by David Wiltshire on December, 25th 2008I would like to wish all our readers a very merry christmas and thank you all for following the wordpress blog over the last few months since it was launched.
[...]Traffic Generation Part 14 – Take Advantage of Video Websites
Posted by David Wiltshire on December, 24th 2008Video marketing is very popular right now, and when you have a video that you can use to promote your website, it can open some doors for you. Submitting your video to the top video sites is a fantastic way to get some strong backlinks, as well as traffic (and if you are lucky and your video goes viral….look out!).Creating videos is actually not as hard as it sounds. It can even be done using software that typically comes with Windows (Windows Movie Maker). The video need not be fancy either, just a few slides and some music should suffice.Popular video sites include:http://youtube.comhttp://dailymotion.comhttp://video.yahoo.comhttp://video.google.comhttp://dailymotion.comhttp://revver.comhttp://blip.tvhttp://livevideo.comTo hear me talk a bit more about video marketing, please check out the Video.
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