Boom in ‘silver surfer’ e commerce

Posted by Dave Wiltshire on January, 30th 2012

In recent news, Silver Surfers are the biggest group to shop online by a whopping 86%.

Over a third regularly shop on the web. Strangely, those aged 25-34 are least likely to shop online with 13% stating that they never use the Internet to purchase goods. Quite surprising, as this age group tends to be the target for many brands, as they have more disposable income.

Brits tend to shop online for an average of 2.4 hours a week, rather than 1.2 hours on the high street. Despite the increased time spent on the internet, the average spend is a little lower than on the high street. Men seem to be the biggest online spenders. These trends seem to skew the traditional way in which advertisers thought people spent. Traditionally, it would tend to be the females as the decision makers, when it [...]

Taking on a sweet tooth

Posted by Dave Wiltshire on January, 16th 2012

Some of us are incredibly excited in the office, others are worried, because those with a sweet tooth are going to have to remain calm as the team work on our new client- Hancocks.

Hancocks is the UK’s leading wholesaler of confectionery- SWEETS! Hancocks was established back in 1962. Ray Hancock and his wife Liz started wholesaling confectionery from their sweet shop in Shepshed near Loughborough, Leicestershire.  Their aim was to supplier local retailers and profit from purchasing sugary goods in bulk. The business as grown and moved from strength to strength with the introduction of the Internet and selling online. Now with Juno Web Design, we’re taking the next step to make purchasing smoother, optimize the site using product descriptions and SEO.

We plan to tidy things up, re-name pages to [...]

Search Engine Variation

Posted by David Wiltshire on January, 5th 2009

There are many factors to consider when optimizing your web design. Search engines use different algorithms and their spiders vary greatly meaning SEO is not a comprehensive or exact science. Thorough research using diagnositic tools, knowledge of available resource and competition, combined with experience means we have a good idea of what is achievable and which strategies to implement.

We track the developments of our clients’ websites in terms of their keywords, links and more importantly, their rankings in the major search engines.

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Why is Search Engine Optimization (SEO) Important?

Posted by David Wiltshire on January, 4th 2009

The Internet has provided ways to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities.

With this context in mind, many people are continuously struggling to get noticed in the world of the Internet. Websites are growing like mushrooms everywhere, every time. How can one’s web design get past the millions of other websites and eventually be noticed by its target audience?

Search engine optimisation aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimisation’s goal is to make a website appear on the first pages, if not the first page of a search done [...]

7 Modern SEO Techniques

Posted by David Wiltshire on January, 1st 2009

Search Engine Optimization (SEO) are methods that aid in the improvement of a website’s ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.The importance of [...]

Spamming is Not a Good SEO Technique

Posted by David Wiltshire on December, 30th 2008

Perhaps very few things can illustrate competition as vividly as the Web. After all, how can one website compete with thousands of other websites just like it?

If the attention span of an average Internet user is as expansive as a search engine’s listing, then there’s nothing to worry about. Unfortunately, though, that is not the case. Very likely, a person conducting a search on the Internet will probably just browse through the top 3 to 5 SERPs (search engine results pages) and stop there. Website that get buried in the 10th page and onwards will probably not get too much attention if certain measures are not undertaken.

Those measures are what are called search engine optimization (SEO). Experts in this field perform certain procedures which may be seen a “website boot camp” to get your website into fighting form that will compete in the top rankings of a search engine.

However, as [...]

Off-Page Factors On Doing SEO

Posted by David Wiltshire on December, 29th 2008

SEO, or “Search engine optimization” is a method used by experts to improve a website’s search engine ranking, with the objective of having it in the search results’ “top 10″ or at the very least, having it in the first three pages of “search results”.

Off-page SEO pertains to all the influencing factors that determine your website traffic levels and ranking which are not inside the website; they are principally links that comes in your website from other websites referred to as “link popularity”

Link popularity is a key factor utilized by the famous search engines in ranking websites.

In order for SEO, to be useful, it needs to provide valuable, authentic and educational website content as well as information at the same time maximizing “Off-Page” factors in securing good ranking in search engine positions.

Almost all search engines put a great deal of significance in a website’s “link popularity”. They utilize the amount [...]

Do-it-yourself SEO Techniques

Posted by David Wiltshire on December, 26th 2008

A company mostly relies on its official web site to build a reliable customer base, to interact and get feedback from customers, and to use the site for advertising purposes.

With search engine optimization, some techniques are employed so that a web site will be listed on top of the list of results when a user types in a keyword by going to Google, Yahoo, MSN, or other search engines.

Emerging on top of a search list would lead more business your way that is why search engine optimization or SEO tactics are employed.

Some companies employ the services of establishments or individuals who deal with search engine optimization.

This would involve the development of a more informative and user-friendly web site. It may also include pay-per-click or adwords services, such as the one offered by Google.

Another thing that can yield positive results at a lower cost, as compared to an [...]

5 Easy Link Building Steps to Increase Your Traffic

Posted by David Wiltshire on December, 22nd 2008

Want to make links that work and draw business to your site? Here is how to do just that and to be able to do it right.Here are 5 easy link building steps:1. Building Your Link CampaignRemember that when link building that it is going to take time and commitment on your part. Taking the time to learn how to do this will result in a high quality campaign that will bring success to your.2. It’s About Quality, Not Quantity!This is important information to remember when link building. It is not how many links that you have on your site, it is how many high quality links that you have on there. One quality link makes up for 17 subpar quantity links.3. Content Needs To Sparkle!Writing an link needs to have quality content linked to it in order to be believable. This quality content will help you to build a [...]

How to Actually Rank For Any Keyword With a Legitimate Search Engine “Loophole”…

Posted by David Wiltshire on December, 15th 2008

Everyone wants to have their site rank well in Google. And why not? Not only can Google send you a boatload of free traffic – it’s also highly targeted, and it’s one of the best ways to drive business.

The problem is, that exact same ideal is shared with thousands of your direct competitors. This creates an environment where you’ll always be fighting, kicking and scratching to maintain your traffic – along with the ever present fear that your livelihood is only one “algorithm update” away from vanishing.

And that’s if you can even get ranked for any decent keyword, to begin with…

In fact, only the largest, most-established authority sites can reliably see consistent traffic from Google. And even then, their rankings fluctuate constantly – several times a day, in some cases.

The fact is – it’s getting harder and harder for the “little guy” to get any kind of meaningful web presence [...]