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The Advantages of SEO
Before we go any further, I would like to talk a bit about the many advantages of SEO, and why you absolutely need to be applying it to your web design.
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Introduction To Seo
As many of my regular readers know i am currently running a traffic generation series containing over 50 videos.
SEO stands for Search Engine Optimization, and is essentially the process of designing, building, and promoting web design with the search engines in mind.
The purpose is to rank well in the search engines, which will then in turn provide you with organic search engine traffic. Search engine optimization (SEO) is very important if you ever want to gain decent rankings in the search engine.
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Understanding Meta Tags
Meta tags are used to give the search engines additional information about each page you create within your web design. It is important to understand that this information is only seen by the search engines, and not your actual visitors.
The meta tags also appear towards the top of each page, between the <head> tags. The most important meta tags include:
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Setting up a Linking Structure – Part 2
When a search engine spider finds your website, you will want to make sure that you make it easy for them to find all of the additional pages that you have created. This is done by making sure that you have an effective linking structure.
It is a good idea to have a sitemap, which is a single page which has a link to every single page on your web design. You will want to make sure that a link to the sitemap is visible on every single page on your site.
You don’t have to make the sitemap link very blatant, as it is not really intended for your human visitors, but the search engines. It is also highly recommended that you link your website together in a way that “makes sense”. This means that if you have a page about one topic, and have additional pages that are related, you will want to make sure you create links to those pages.
This not only helps the search engines understand how your site is linked together, but helps your visitors to find more information about whatever it is that they are interested in.
Please review the video to hear me talk more about creating a proper linking structure.
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Effective Use of Header Tags
As you start to write the actual content of each page you create, you will have an opportunity to use header tags. Header tags essentially tell the search engines what the most important part of the page is.
You will want to take great care to make sure you are using header tags appropriately. To create a header tag, just enclose whatever phrase you choose with the following tags:
<h1>Web Design</h1>
You can also use varying levels of header tags throughout your post, changing the number from 1‐5. You will only want to use “1” once, but can use the others to varying degrees. I wouldn’t suggest getting carried away though!
You will want to make sure that you are enclosing the keywords that you want to rank for in your header tags. Are you starting to see a pattern here?
Please review the video to see me create header tags.
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The Importance of Keyword Research
If you aren’t doing proper keyword research before you build and expand your web design, you are taking a stab in the dark at your pages becoming popular. Just writing on your niche isn’t enough, you need to be spending time researching and discovering the best keywords to target.
The basic premise of keyword research involves finding keywords that have:
1. A reasonable amount of searches per day/month
2. A reasonably low amount of competition on the internet for that specific phrase.
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The Importance of The Domain
Choosing a good domain name for your web design is very important. It is the name for your business! I would strongly suggest not rushing into a domain name, and taking your time to brainstorm a few possibilities.
A few things to keep in mind when thinking about domain names include:
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Search Engine Basics
Before we start tackling SEO, I would like to first talk a bit about how search engines work fro your web design. It is very important that we understand this, because SEO is essentially all about doing what we can to please the search engines.
Search engines basically gather data about every and any website they can find. Search engines send out little helpers called spiders that crawl the net, and store information about everything that they find. The search engines then rank the websites in order of importance, based on a variety of factors.
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Setting Up A Linking Structure
When a search engine spider finds your website, you will want to make sure that you make it easy for them to find all of the additional pages that you have created. This is done by making sure that you have an effective linking structure.
It is a good idea to have a sitemap, which is a single page which has a link to every single page on your web design. You will want to make sure that a link to the sitemap is visible on every single page on your site. You don’t have to make the sitemap link very blatant, as it is not really intended for your human visitors, but
the search engines.It is also highly recommended that you link your website together in a way that “makes sense”. This means that if you have a page about one topic, and have additional pages that are related, you will want to make sure you create links to those pages.
This not only helps the search engines understand how your site is linked together, but helps your visitors to find more information about whatever it is that they are interested in.
Please review the video to hear me talk more about creating a proper linking structure.
Web Video Removed…
