Juno Web Design » Seo Tips

Seo Education 101 Part 7 – The Importance of Anchor Text

David Wiltshire — Tue, 20 Jul 2010 09:51:01 +0000

Whenever you create a link to one of the pages on your website, whether it be from another page on your site, or somewhere else across the internet, you will have the opportunity to use optimized anchor text.

When a search engine spider comes across a link, they depend on the link’s anchor text to tell them what the linked page is about. Using the keywords that you want to rank for in your anchor text is extremely important!

Here is an example of anchor text:

To gain more backlinks be sure to check out my website….

The anchor text used in the example above was “backlinks”.

To learn more about anchor text, I suggest reviewing the Video.

The Advantages of SEO

David Wiltshire — Mon, 19 Jan 2009 20:42:51 +0000

Before we go any further, I would like to talk a bit about the many advantages of SEO, and why you absolutely need to be applying it to your web design.

Advantages of SEO

TRAFFIC!
Makes your website more friendly and more likeable
Most people don’t do it!
It will increase your profits

As you can see, there are several reasons why you should be doing SEO. To hear me talk a bit more about each of these reasons, be sure to check out the Video.

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Introduction To Seo

David Wiltshire — Sat, 17 Jan 2009 23:37:45 +0000

As many of my regular readers know i am currently running a traffic generation series containing over 50 videos.

SEO stands for Search Engine Optimization, and is essentially the process of designing, building, and promoting web design with the search engines in mind.

The purpose is to rank well in the search engines, which will then in turn provide you with organic search engine traffic. Search engine optimization (SEO) is very important if you ever want to gain decent rankings in the search engine.

Even though the word SEO can sound terribly intimidating, actually applying it to your blog is no where near as hard as it sounds.

All you have to do is invest some initial time into learning the basics, and soon your blog news will be better than 90% of the others out there, simply because you have SEO.

SEO encompasses not only the initial design of a website, but the promotion as well. Throughout the course of this series, we will be examining the various components of strong SEO.

Please feel free to view the Video for an introduction to SEO.

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Understanding Meta Tags

David Wiltshire — Mon, 08 Sep 2008 19:43:34 +0000

Meta tags are used to give the search engines additional information about each page you create within your web design. It is important to understand that this information is only seen by the search engines, and not your actual visitors.

The meta tags also appear towards the top of each page, between the tags. The most important meta tags include:

Description Meta Tag

This tag gives you a chance to describe what your page is about. It can be longer than the title. Here is an example of the syntax: Keywords Meta Tag

This tag gives you a chance to list several keywords that are found and discussed on your page. Here is an example of the syntax:

Robots Meta Tag

This tag is an example to tell the search engines if you don’t want them indexing or spidering a section of your website. By default, search engines spider everything, so you will only use this tag if you want to keep them away from something.

Here is an example of the syntax:

In the early days of search engine ranking, meta tags were very important. They are significantly less important today, though I certainly feel they remain an important part of search engine optimization, and recommend that you take the time to create them for each webpage that you publish.

Please review the video to learn more about meta tags.

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Setting up a Linking Structure – Part 2

David Wiltshire — Thu, 24 Jul 2008 14:51:41 +0000

When a search engine spider finds your website, you will want to make sure that you make it easy for them to find all of the additional pages that you have created. This is done by making sure that you have an effective linking structure.

You don’t have to make the sitemap link very blatant, as it is not really intended for your human visitors, but the search engines. It is also highly recommended that you link your website together in a way that “makes sense”. This means that if you have a page about one topic, and have additional pages that are related, you will want to make sure you create links to those pages.

This not only helps the search engines understand how your site is linked together, but helps your visitors to find more information about whatever it is that they are interested in.

Please review the video to hear me talk more about creating a proper linking structure.

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Effective Use of Header Tags

David Wiltshire — Tue, 22 Jul 2008 14:17:03 +0000

As you start to write the actual content of each page you create, you will have an opportunity to use header tags. Header tags essentially tell the search engines what the most important part of the page is.

You will want to take great care to make sure you are using header tags appropriately. To create a header tag, just enclose whatever phrase you choose with the following tags:

Web Design

You can also use varying levels of header tags throughout your post, changing the number from 1‐5. You will only want to use “1” once, but can use the others to varying degrees. I wouldn’t suggest getting carried away though!

You will want to make sure that you are enclosing the keywords that you want to rank for in your header tags. Are you starting to see a pattern here?

Please review the video to see me create header tags.

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The Importance of Keyword Research

David Wiltshire — Mon, 30 Jun 2008 00:54:22 +0000

If you aren’t doing proper keyword research before you build and expand your web design, you are taking a stab in the dark at your pages becoming popular. Just writing on your niche isn’t enough, you need to be spending time researching and discovering the best keywords to target.

The basic premise of keyword research involves finding keywords that have:

1. A reasonable amount of searches per day/month
2. A reasonably low amount of competition on the internet for that specific phrase.

I highly suggest and recommend using Matt’s Free Keyword Tool to do your keyword research. You can download it for free here:

http://MattsFreeKeywordTool.com

There is also a free video series that comes with the tool. I am going to highlight the keyword research process for you here.

You basically want to avoid two problematic areas:

1. Keywords with too much competition (you would not be able to rank high enough)

2. Keywords with too little search volume (you may rank high, but still get very little traffic)

The keyword tool will help you find keywords in that “sweet spot”, where they are receiving a fair amount of hits per day, and there is little competition. Just how much competition should you aim for?

Please refer to the video to find out more about finding the best keywords to target.

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The Importance of The Domain

David Wiltshire — Wed, 25 Jun 2008 08:19:18 +0000

Choosing a good domain name for your web design is very important. It is the name for your business! I would strongly suggest not rushing into a domain name, and taking your time to brainstorm a few possibilities.

A few things to keep in mind when thinking about domain names include:

Domain Name Tips

Com is the best extension
Make it easy to remember
Make it represent the content of your website
Short names are best (when possible)
Stay away from numbers and hyphens
Keep the potential for branding in mind

A great tool that can help with brainstorming can be found here:

http://nameboy.com

Just simply enter a few words that describe your site, and nameboy will generate a list of available domain names. To hear me talk a bit more about choosing a good domain name, please refer to the Video.

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Search Engine Basics

David Wiltshire — Sun, 22 Jun 2008 16:48:08 +0000

Before we start tackling SEO, I would like to first talk a bit about how search engines work fro your web design. It is very important that we understand this, because SEO is essentially all about doing what we can to please the search engines.

Search engines basically gather data about every and any website they can find. Search engines send out little helpers called spiders that crawl the net, and store information about everything that they find. The search engines then rank the websites in order of importance, based on a variety of factors.

They also penalize and reward websites, based on what they find.

Important factors include:

Number and quality of backlinks
Freshness of content
Uniqueness of content
Authority status
Age

Our goal then, is to provide the search engines a website that appears valuable to them, so we can achieve a high ranking which will in turn bring us traffic.

Please refer to the video to hear me talk in more detail about how search engines work.

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Setting Up A Linking Structure

David Wiltshire — Mon, 03 Mar 2008 18:42:23 +0000

It is a good idea to have a sitemap, which is a single page which has a link to every single page on your web design. You will want to make sure that a link to the sitemap is visible on every single page on your site. You don’t have to make the sitemap link very blatant, as it is not really intended for your human visitors, but
the search engines.

It is also highly recommended that you link your website together in a way that “makes sense”. This means that if you have a page about one topic, and have additional pages that are related, you will want to make sure you create links to those pages.

This not only helps the search engines understand how your site is linked together, but helps your visitors to find more information about whatever it is that they are interested in.

Please review the video to hear me talk more about creating a proper linking structure.

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