Boom in ‘silver surfer’ e commerce

Posted by Dave Wiltshire on January, 30th 2012

In recent news, Silver Surfers are the biggest group to shop online by a whopping 86%.

Over a third regularly shop on the web. Strangely, those aged 25-34 are least likely to shop online with 13% stating that they never use the Internet to purchase goods. Quite surprising, as this age group tends to be the target for many brands, as they have more disposable income.

Brits tend to shop online for an average of 2.4 hours a week, rather than 1.2 hours on the high street. Despite the increased time spent on the internet, the average spend is a little lower than on the high street. Men seem to be the biggest online spenders. These trends seem to skew the traditional way in which advertisers thought people spent. Traditionally, it would tend to be the females as the decision makers, when it [...]

An eye on design

Posted by Dave Wiltshire on January, 25th 2012

A good-looking website is half the job. Websites that offer incredible imagery and design, that inspire you to spend time looking around, are what every business desires. Gone are the days of crammed in pictures, flash design, flying text and sounds. Users want to have a smooth, enjoyable, experience when visiting an online store or site, so design is targeted. It also represents the ethos of the company.

At Juno Web Design, we are lucky to have our own Duke of Design- Alex.

Alex has been with Juno for 10 months, he previously worked as a 3D artist, producing graphics for video games. He has a great eye for detail and really knows what customers want and enjoy. His creative style is vast, from hard-hitting advertising visuals, to boutique style websites. He is incredibly talented and can create something stunning from a [...]

Content is king

Posted by Dave Wiltshire on January, 4th 2012

There is a real buzz in the office this week as Juno Copywriting comes to life. We’ve always provided a writing service as part of our Web development and design, but now we have someone taking control of the creative side of the business that provides content and creative ideas.

Juno Copywriting is now an individual in their own right. Still working closely with Juno Web Design and Juno Media providing the complete package to clients, which takes the pressure off trying to find experts to write professional copy, but also providing content and written services to companies that may not require any web development.

The range of written services is vast and includes SEO, Web Content, Blogs, Articles, Radio Copywriting, Copywriting, PR and other content.

It may be the case that you love the look of your site but [...]

Back Working with an old IT friend

Posted by Dave Wiltshire on November, 3rd 2010

At the very beginning of our Search engine experience 4 years ago we worked with our friends Littlefish to position them number one for the search IT Support . We will After our work Littlefish experience great business growth and remained at the number one spot for several years and developed content and search position inhouse. Over the last few months it seems the search market is getting more competitive for the core search so we have been re – enlisted to work alongside them for strategy, search and general marketing. We are targeting a few core phrases to start off with and looking to promote the IT Managed Services department of the business. We will also be looking to adapt and develop the website design , architecture, and technology to not only gain greater traffic but to [...]

Online Business Development For Controliss Blinds

Posted by Dave Wiltshire on September, 30th 2010

We have been working on all aspects of the online presence and web design for Controliss Blinds for 5 months now. We have completely overhauled the brand image to suit the soft interior furniture marketplace, designing in conversion elements to encourage sale. The architecture and format of the site have been altered to benefit the user and the search engines, we have also changed the technology used for the backend replacing the existing and poorly conceived CMS. The site is now light, fast, well structured and targeted. As we optimise the site for blinds searches we are looking for search engine penetration across wide range of search phrases to generate business.

Controliss are retailing electric blinds in various styles for the home including wood blinds , Vertical blinds , Venetian blinds and the incredible range of [...]

SEO Project Developments for Sunglasses Save

Posted by Dave Wiltshire on December, 10th 2009

We have been optimising a Magento web design Site for a client called Sunglasses Save. The site is doing really well holding the top spots for a range of brands from the Fabris Lane Ranges. We have added over 10,000 products and product iterations to the site including a range of new and major brands. We are looking to enter into tougher and potentially more lucrative markets for the client ready for the sun to come out in the Spring.

We are now looking to march forth with the following brands:

Oakley Sunglasses
Ray Ban Sunglasses
Maui Jim Sunglasses
Gucci Sunglasses

We are really ramping up our efforts and looking to win searches for the global keyword Sunglasses (one word) which returns millions of search results per year. Lets see what we can do!

To Find [...]