Juno has a great relationship with Graham and Green and finished a campaign to improve the sites look and capabilities, enabling consumers to browse and shop with ease.

Not only that, Juno have focused heavily on SEO so that Graham and Green rank well when customers search for anything that is home furnishings related. Graham and Green offer stunning furniture and soft furnishings for the home and office and have become a popular company, not just with customers and press, but take a look at social media and someone is always talking about their wants and desires from this beautiful shop.

By creating a more functional websites, clients are able to expand their brands and service clients, who may not have previously the capabilities to purchase.

Juno Web Design uses Magento as the main frame for both sites, which is an incredibly powerful system. Modules are integrated, such as Cybertill, which enable payments to be taken in a range of forms and rather than disrupting business, Magento slides into place with other systems, to create a super, seamless, automated system.

Folk Clothing was our other big focus last week and a development only project, in which Juno improved the back end of the site, re structuring and upgrading the e commerce element of the site. Based in London, Folk offers a range of clothing and brands to the stylish man or woman about town. We improved SEO and the functionality of the site, once again making shopping a total joy for customers.

We enjoy a challenge. Graham and Green and Folk Clothing were grand projects and took much time, preparation and focus on detail, to launch in a way that doesn’t interrupt business and is a seamless changeover. That said, everything went well and we sit and watch as the results of well constructed, SEO rich and incredible sites, bring in those customers wanting to spend their money.

Juno Web Design

Over a third regularly shop on the web. Strangely, those aged 25-34 are least likely to shop online with 13% stating that they never use the Internet to purchase goods. Quite surprising, as this age group tends to be the target for many brands, as they have more disposable income.

Brits tend to shop online for an average of 2.4 hours a week, rather than 1.2 hours on the high street. Despite the increased time spent on the internet, the average spend is a little lower than on the high street. Men seem to be the biggest online spenders. These trends seem to skew the traditional way in which advertisers thought people spent. Traditionally, it would tend to be the females as the decision makers, when it came to big purchases and they would be the main people purchasing food and fashion, but thanks to the introduction of e commerce, things have changed greatly.

So, what drives people to spend and what attracts customers?

Generally, users like a great looking website that is simple to use, enabling them to find what they need quickly with minimum effort. People are frustrated with having to register or sign up to a site and will research the cheapest price or the best deal before they set about their purchase.

This is from the perspective of the user, behind the scenes, web developers use a range of systems to create seamless e commerce stores. One of the systems used is Magento, an incredibly powerful product which can integrate with existing ERP and EPO systems. Magento is flexible and can be changed simply to reflect the needs of the client and the customer.

Another trick to help attract customers and drive sales, is SEO. Using keywords and phrases that users will search for, boosts company rankings in search engines, if you are on page one, you are more likely to get a hit and a purchase.

First impressions are important, if your website design is top notch and your site is simple to use, it is a real winner, in the eyes of customers, whether they are 17 or 70.

Juno Web Design

Hancocks is the UK’s leading wholesaler of confectionery- SWEETS! Hancocks was established back in 1962. Ray Hancock and his wife Liz started wholesaling confectionery from their sweet shop in Shepshed near Loughborough, Leicestershire.  Their aim was to supplier local retailers and profit from purchasing sugary goods in bulk. The business as grown and moved from strength to strength with the introduction of the Internet and selling online. Now with Juno Web Design, we’re taking the next step to make purchasing smoother, optimize the site using product descriptions and SEO.

We plan to tidy things up, re-name pages to make sure they show up in search results and ultimately use Magento, which Hancocks already employ, to make an incredible e commerce store, that will knock other confectionery Wholesalers out of the water! There will be a new design, a new look and the meta data will be cleaned up. But you will still receive the best products and service from a time honoured local supplier of lovely sugary confectionery.

We’re also hoping we may get a few packets of Milk Bottles and Fried Eggs in with the bargain!

Not only are we doing all of this, we will be installing a blog so customers can have regular updates about stock and all things sweet, it also helps the site gain rankings. So we’re primed, ready and waiting, the team have their instructions and on the other side we will have created a store that provides better functionality and a better customer experience.

The only thing we’re worried about now is keeping our sweet tooth cravings under complete control!

Juno Web Design team.

Juno Copywriting is now an individual in their own right. Still working closely with Juno Web Design and Juno Media providing the complete package to clients, which takes the pressure off trying to find experts to write professional copy, but also providing content and written services to companies that may not require any web development.

The range of written services is vast and includes SEO, Web Content, Blogs, Articles, Radio Copywriting, Copywriting, PR and other content.

It may be the case that you love the look of your site but it isn’t performing as well as you would expect. Juno Copywriting can provide refreshed unique content that speaks volumes to your customers and helps your site climb the rankings chart!

We really do believe content is king and it will outlast any type of fancy looking website, at the end of the day, customers use the internet to find something, an answer to a question, a product or a service. If they can’t find what they are looking for immediately the soon leave the site. Great content will provide the answer, offer them additional information and keep them on the site to hopefully click-through and contact your company about your products or services.

So, there is a little insight into our world. Working with the cream of web designers and developers every single day allows us to be ahead of the game when it comes to little tricks and tips that help our writing aid your company to be pride of place of the 1st page of search results.

PageRank is a great indicator of how SEO is going on a website and it can be used to show webmasters Google’s “score” on each page.

Juno specifically created many landing pages on clients sites ready for the PageRank Update as they seem to rank higher once they have been assigned a PR score from zero to ten.  The landing pages were all based around one keyword such as the Electric Blinds page on Controliss (which now ranks #3 in the UK).

We are still puzzled why it’s taken Google nearly a year to update the PageRank algorithm but we’re relieved to see our efforts have paid off for many clients over the past 10 months.  Also some of our sites have only received PR on the hompage and not any inner pages, we’ve heard this echoed by several other webmasters and this may be addressed in the next update.

If you have a large website which has at least 2 in-bound links from other websites and STILL have a PageRank of zero then this could mean one of two things:

1) Your website was only introduced to Google in the last month or two
2) Your website contains copied or spun content or has been associated with spamming, viruses, hidden SEO or other Google violations. If this is so then we recommend you start over on a new domain and play fair next time!

PageRank scores are based on an exponential scale. This means that going from say a score of 1 to a score of 2 requires a little effort but going from a score of 7 to a score of 8 could take a monumental effort!

Finding ‘DoFollow links‘ on high PR webpages is a great SEO technique but one thing many people are fooled by is that the PageRank of a website’s homepage doesn’t have any significance on an inner page such as a profile page.  The clue is in the name, every PAGE on the internet is treated individually by Google and given it’s own PR score, don’t be scammed into thinking someone is selling or has found an amazing link until you check the actual PR of the page their link is on and not the homepage.

Make sure to check all your landing pages and homepages, it could be a pleasant surprise!

To view or buy from the Pitch.TV Genuine Huggle Buddy range click here –> Huggle Buddies

We are working with Pitch to help promote their Huggle buddy range through the search engines and offline marketing Channels. The Website is a great experience for us as we see the volume of online sales generated through successful Television Advertising. We are developing the website to deliver increased sales through search and channel selling across platforms.

Pitch sell Huggle Buddies amongst a range of other instantly recognisable products all which have a gadget slant. The company statement is…

Its Clever, It’s Simple, It Works….

Unfortunately there are a few unscrupulous business already stealing the Huggle Buddies idea and supplying sub standard with Huggle Buddy Imposters and imitations. These are not the genuine article, smaller, lower quality and may not have passed the same child safety regulations.

To be sure you are buying the Genuine Article Visit Pitch.TV —> Huggle Buddy

To Follow the Huggle Buddy Twitter Click here – Huggle Buddies

Huggle Buddies | Huggle Buddy

As SEO work continues we are also refining the site in terms of functionality automating all of the manual tasks for the client so that the site is as far as possible an automated business. If we could automate the postage and packaging we would!!

Sunglasses Save have now added a whole host of new brands that mean that as well as offering great value they also have a tremendous amount of diverse product. We have added Vogue, Versus, Versace, Prada Linea Rossa, Miu Miu, Ferragamo, D & G, Carrera and Arnette.

Here is a snapshot of the current search Sunglasses.

Sunglasses Save

Every backlink you create for your website adds power to whichever page it links to; backlinking just to your homepage may seem to be the best idea to many people but it isn’t the best way to traffic.

If you links to subpages on your site then these pages too have backlink power. The beauty of subpages on your site is that they can be targeted to one specific subject making them a lot more likely to rank in search engines such as Google when someone types in a related keyword.

Your homepage may mention many different areas of what your business has to offer, lets say for example you sold sports equipment, you could have many differently themed pages on ‘football’, ‘cricket’, ‘tennis’ etc.
The homepage of this website could mention football, cricket and tennis all in the same place which makes it very hard to rank for one of these sports whereas the football page will have no mentions of other types of sports.

Well designed websites have a prominent link to the homepage featured on every page of the site.  Backlink power is passed on through internal links so the homepage will still be promoted even if a majority of backlinks towards a site are pointed towards subpages.

Deep linking into these subpages also has another advantage when both the homepage and the subpage have a lot of backlink power; there is a possibility of a “double listing“.  A “double listing” is where you have two results in Google instead of the usual one which can lead to nearly double the amount of traffic!

Having many subpages backlinked to on your site will bring you more overall traffic as they rank higher for their subject matter.  An example of this is Juno’s Magento Page which appears for the search “Magento Ecommerce” instead of the homepage.  If there were no deep links into this subpage then Juno wouldn’t have any traffic for the keyword “Magento Ecommerce” as the homepage focuses on the keyword “web design”

This myth did have some solid basis before. Years ago, Google introduced the NoFollow tag to prevent blog spammers from getting backlinks when they comment on blogs. WordPress followed suit by implementing the NoFollow tag on their comment links. This discourages people from spamming blogs with useless content.

The self-proclaimed SEO “gurus” then devised a way to go around this new Google rule. They advised millions of people to look for “DoFollow” blogs. According to these “gurus,” you can get precious backlinks from these blogs even if you don’t include useful content on your web sites.

Websites also used to add the NoFollow tag to funnel page rank from certain pages to their most important page. Now, Google discourages this practice and transformed how the NoFollow tag works.

Today, Google uses NoFollow tags to pass a fraction of a page rank through the link. It may also index the page that has been linked to even if only one NoFollow link is made. If you don’t believe us, look at how Twitter pages work.

Twitter is totally NoFollow tagged between profiles. However, when you have a million followers in your profile, you’ll see that your Twitter page will have an amazing Page Rank. For example, William Shatner’s Twitter account has about a quarter of a million followers and it has a page rank of 7. Stephen Fry and Barack Obama’s Twitter accounts which have 1.5 million followers and 4 million followers respectively both have a page rank of 8.

Rumours have it that Google can penalise you for having too many DoFollow links. Logically, if your site has great content, it will naturally gain a mixture of DoFollow and NoFollow links. What we’d like you to consider for your SEO strategy is to have a healthy mix of DoFollow and NoFollow links to satisfy the Google spiders.

Blow torches are tools used in all industries for a range of purposes from cutting and joining metal to browning cakes in the kitchen. Blowtorches are not a seasonal item and sell all year round. Its an exiting project this one as it is a more obscure and less mainstream product. To find out whther it sells online there is really only one way to find out. We will be pushing this one in the search engines and producing a cool web design to increase the likelihood of sale.

A quick note too. We have recently got well into photography for our ecommerce projects and it will be on display shortly on our site.

Blowtorch | web design