Juno Web Design, based in Nottingham, offers the number one in-house copywriting team in the area. Our writing team has a wealth of experience and provides a range of services, including content for a variety of platforms including web, print and broadcast.
Its a cliche, but Content really is king, and we are advocates of this. Every day we see the power of organic, well written content when it comes to our Web Design clients.
There are two threads to great content. Firstly, it represents you, your company and your brand, it allows site visitors/customer/users to understand exactly what you offer and find what they are looking for.
Secondly, great content mixed with SEO will enable your site to rank well in Google.
For example: Imagine that you are looking to buy a product online, what steps would you take?
1) Search - Search engines such as Google, Bing and Yahoo are used every second to find products for people worldwide. When searching for products online people in Nottingham will either type in the product name or a product brand and appearing highly for these search terms can be very profitable. SEO is the process to make a website rank higher for its main keywords than other competing websites. An important ranking factor is the amount of content and the speed at which the website is updated. Regularly creating unique content on a site is increasingly becoming one of our top SEO weapons as many other website owners do not take the effort to do so.
2) Browsing – Words are the first thing visitors will judge your website by and the last thing that will close any deals or get them to pick up the phone and call you. Sending out a clear message is very important to keep visitors hooked on to the site during the first 4 ‘un-easy’ seconds when they enter (when many people are likely to leave). When looking at available services or products, a specification on its own won’t end up in many sales.
Our copywriting team in Nottingham know that you have to sell emotional advantages, not just facts about a product or a service to get the best returns. Would you rather buy say, a dishwasher that spins faster than any other or one that gives quality results every time and can save you lots of time and effort? Product descriptions are the last thing that can make someone put their hand into their pocket and pay, getting them right can really improve overall sales.
Good copywriting improves search engine positioning as well as the conversion rates of a website. Cutting corners or ignoring content writing can really hold a website back; in fact stolen copywriting is detectable by Google and could even have serious negative effects. This is why professional, imaginative copywriters such as the in house team at Juno Web Design, offer you nothing but the best in copywriting services!
