Juno Web Design

New Brand Design for Remortgages.com

Dave Wiltshire — Thu, 02 Sep 2010 13:06:45 +0000

We are very honoured to be working with several companies with top level domains and have been tasked with creating a new brand logo and a website redesign for Remortgages.com. The new brand design will inevitably lead on to a new brand web design to continue the new brand look. We are working with remortgages.com on a wider internet marketing strategy

Remortgages.com provide the best rates for remortgages available on the internet, with no obligation to help you get the best possible deal.

Here is the new approved brand logo

New Remortgages Logo

Here is the old brand logo (being replaced)

Old Remortgages Logo

To find out more about how Juno Web Design can develop and improve your brand, online brand web presence and search engine position please call us on

Tel: 0845 544 1766

New design begins for Aicache

Dave Wiltshire — Wed, 01 Sep 2010 12:36:46 +0000

Aicache are a very successful software company and service clients of all sizes, from Juno Web Design to Amazon. aiCache’s unique software provides improved user experience by speeding up, and making websites more available.

The current web presence does not communicate brand strength or that the product is quality, reducing visitor trust. Structurally the site is performing well and already has achieved its desired search rankings. Our job is to make key messages clearer and increase the percentage of site visitors who ring the phone number or use the contact form, to improve sales.

We are aiming to make Aicahce a product of desire and brand to suit, it is working well for us to speed up our high value Magento sites.

Here is the old design that we are replacing

Aicache

Position two for the search Sunglasses on Google

Dave Wiltshire — Tue, 24 Aug 2010 10:01:59 +0000

At Juno when we talk about Sunglasses Save it is with a real sense of pride. The site is nowadays in need of a new web design and rebranding, until now we have focussed our efforts on technology and search engine position to gain sales and build the business. The sunglasses retail website is now very advanced in technology and uses a highly evolved version of the Magento System, much of the functionality we have created in order to be better than the competition, better by technology.

We have now gained position 2 on Google.co.uk for the search ‘Sunglasses’ (one word).

Sunglasses Save SEO

Sunglasses Save are expanding their range of sunglasses brands and as such we are developing new navigation methods to handle the product volume and provide the user with a better shopping experience. We are working in the background to redesign the site and further develop the functionality as we reach the end of the sunglasses season and it will be unveiled later in the year. With this site we have to be groundbreaking to compete and continue inventing and improving to maintain our position.

Web designer job vacancy

Dave Wiltshire — Wed, 18 Aug 2010 19:34:14 +0000

WEB DESIGNER JOB VACANCY! We are looking for a bright and intelligent web designer to join our growing team. Experience with web design is vital and candidates must have a good eye for design. The role involves working with high level clients and well known multinational organisations so we are looking for only the best.

Please contact us on info@junowebdesign.com or 01159418122 .

Juno Web Design

Controliss Blinds – New Design and New Product Range

Dave Wiltshire — Wed, 18 Aug 2010 16:38:10 +0000

Juno have been web designing once more for Controliss the UK electric blind company.

Controliss have now brought our their 4th range of remote controlled blinds; this time they are offering a wide range of stylish roller blinds. The website has been massively successful with site visitors spending many minutes on average looking at the wide range of automatic blinds. Real Web SEO have brought Controliss up the search engine results for many of their key terms and hopefully news will spread about this unique and safe innovation.

The old design is shown below:

This old design was created by Juno a couple of months previously, it was designed to get a clear message across about the free delivery, AA battery operated blinds and the stylish remote. It also promoted the fact that a potential customer could get a free sample of blind material and tried to guide customers to specific styles of blinds (venetian, wooden and vertical) through 3 large category images.

This design incorporated the original green/black theme which was on the first version of Controliss and a lot of green was used in the footer.

After a while we felt that the visitor saw a mish-mash of styles and information about the blinds and many of the informative images weren’t click-able. The bright green made the top navigation hard to use as it used similar contrasting white text, also the same green dominated the footer. With the blind sample preview images the page had a rainbow of colours with the red “From £x” leaping out of the page.

The new design is shown below:

The new cream style give a sense of calm across the website and establishes Controliss as a luxury product instead of a novelty one we believe. The 4 categories, including the new roller blinds, are in a more prominent location so visitors can quickly find the products they are looking for. Below the categories main selling points of Controliss are visualised and explained as they are in the old design.

An example of one of the new product pages can be found below:

Everything has been simplified on the new product pages and visitors can easy order a free sample. There is masses of unique content, video footage, multiple images of the product and targeted URL’s with the use of Magento.

Again advantages of choosing Controliss blinds are shown just below the buy button for people who may be hesitant at the last step.

Sales and search engine position have turned Controliss into a very exciting brand and Juno are now working very closely with the client to ensure continued success and development UK wide.

Pete Sharma Associates – New Design Coming Soon

Dave Wiltshire — Fri, 13 Aug 2010 15:04:24 +0000

Pete Sharma Associates specialise in language teaching skills. They believe that teaching language is best done in person and use all the latest technology to enhance the learning process.

Pete Sharma Accociates work alongside language and vocational teachers mainly in education environments such as colleges or universities. Their book “The Internet and Business English” won the “English Speaking Union Award” in 2004 and now they have gained great credibility in the sector.

Juno have re-designed the site for Pete Sharma incorporating a sleek, precise look. Below is a preview of the new design:

The old website is shown below:

Obviously the old site needed sprucing up, we kept the twitter feed and left a prominent location for video and image content. The new site has content on the left-hand side of the page with call to actions (such as buttons and links) on the right-hand side. When people view a website online they sub-conciously view it as they view a book or magazine, i.e from left to right. Therefore it’s important to place the vital information such as the title and introduction of the site text on the left-hand side and present key areas for people to delve into the site besides it.

The dark background is used to create a professional, corporate feel to the site but white text boxes are still used to display the content in it’s clearest form shown by one of the inner pages below:

We hope that when the new Pete Sharma Associates site is live it will be a great platform for the language teaching experts. The site will have a full content management system (WordPress) and links automatically to Pete Sharma’s Twitter account.

Online Marketing for Controliss – Remote Control Blinds

Dave Wiltshire — Tue, 10 Aug 2010 20:44:11 +0000

We have recently taken on Controliss as an SEO client and are cooking on gas. Controliss sell a wide variety of remote control blinds to home users and property developers. The beauty of remote control blinds is that they are operated with a small AA battery powered handset, removing the requirement for messy and sometimes dangerous chords. For a property developer and the home user for very little more in terms of pricepoint the battery operation gives the wow factor to a home when installed.

The electric blinds come in a range of styles including venetian blinds, roller blinds, vertical blinds and wooden blinds. There are more ranges and curtain tracks coming soon.

We have positioned Controliss from knowhere to number one for ‘Remote Control Blinds’ and page 4 for the term ‘Blinds’ one word. We have been making web design and structural changes to the backend of the site to make it more efficient and useable as well as employing conversion techniques to encourage sales.

Remote Control Blinds by Controliss

5 Tips To Instantly Improve Conversion Rates on Your Website

Dave Wiltshire — Thu, 05 Aug 2010 16:55:56 +0000

What’s the quickest way to make more money out of your website? …Improve the conversion rate!

Without gaining any more web traffic or increasing prices you can quickly make more money with a website by improving the average number of sales you make per 100 visitors.

Let’s say you made 5 sales from 500 people visiting your website, the conversion rate (visit to sale ratio) would be 5 divided by 500 timed by 100 which gives 1.0%.

There are hundreds of ways of improving this conversion percentage including graphical tweaks, positions of key information, costing and colouring of the website. Below are the top 5 tips to improve you conversion rate of your website:

1. Show what you’re selling straight away

If you are selling a product then it’s really important that you show your visitors that you sell the product they are looking for. If you sell ‘lawn mowers’ for example, then you have around 4 seconds to convince a visitor that you sell them; if a user doesn’t find any reference to lawn mowers then they’ll soon be off to a competitor’s website.

Be blatantly obvious what your website is… place a large heading at the top of your website with text that is relevant to the products sold, for example: “Quality Lawn Mowers for Sale“.

Also be sure to include a large, high quality image of your product/service at the top of the website, make sure that even someone with terrible eyesight can be sure that they’re on the right website!

2. Make things clear

Cluttered websites make it harder for people to find what they’re looking for and they may leave after getting frustrated. If you sell multiple products then categorise them, sort them out and use a clear text and image navigation so people can quickly find whatever they want in the right section.

Masses of links in the navigation bar will be mostly ignored, if your homepage has 50+ internal links then the user may become over-whelmed by the amount of information on the site and move onto a competitors.

Do you have fancy looking links on your site? Default, underlined, blue links still out-perform any other types of links, if you have removed the underline from links or made them the same colour as the text then turn it back to the default CSS settings for instant results.

3. List advantages for buying your product or service (not just details)

Let’s say you are selling ‘lawn mowers’ again for example; now which intro text will sell more lawn mowers below?

1. “Our lawn mowers spin at 1000 r.p.m. and can store 2 bags worth of grass”

2. “Create the perfect lawn for all the family to enjoy”

Intro text #1 juts focuses on the product and intro text #2 focuses on an emotional advantage to using the product. Intro text #2 will outperform #1 as it paints a picture of what the lawn mower could achieve for the person who buys it.

It is important to list all the facts and details about your product but that should be a later thing a potential customer should read to back up the feeling that this product or service is right for them and that they should reach into their pockets to purchase it. Images of happy people can back up this ideal image the lawn mower example for instance would work well with children playing on a perfectly mowed lawn for example, the lawn mower wouldn’t even need to be in the picture to sell it!

4. Give potential customers one extra reason to buy now

Lots of people put off making a purchase online usually thinking they’ll come back at a later date when they are sure they want it or have a little extra money in the bank. These people could never end up making the purchase or even worse end up on a competitor’s website when they search for the product/service again!

Give them a solid reason to buy now or perhaps end up paying extra in the future. Furniture shops do it all the time with seasonal sales along-side warnings that the “Offer ends soon!“, you can do the same thing online by also having a sale or by throwing in an extra product or free delivery if they buy within a certain time period. Showing the crossed out the ‘old price‘ of a product also gives the impression of a bargain that may not last, some bigger companies use promotion codes to get online discounts that only last for a few days or weeks, there are lots of tricks that can be used including some shock tactics that highlight negative points if the visitor doesn’t use the product as soon as possible.

5. Use colours to your advantage

The colour scheme of your website can play a large part in people’s emotions when they visit and use the site. Black backgrounds with white text for example creates a negative feeling in most English speaking countries; if you create a negative feeling in the visitor then they certainly are not going to make a purchase.

Red is the best colour to highlight anything on a website, humans are drawn to red more than any other colour, see how much this header stands out below using a splash of red:

Get your FREE sample now!

The word “FREE” stands out a mile and I’m guessing that you probably noticed it before you even started reading this section of this blog. Too much red text will dampen the effectiveness of it so only use it on perhaps an offer or a key advantage of purchasing your product/service.

“Buy” buttons should also stand out with colour and a 3-d shading effect, it’s generally conceived that an orange ‘buy button’ is the most user friendly (used by Paypal and Amazon).

Light blue backgrounds are used on several sites as it gives a neutral, friendly feel, which is great if you’re selling a family product/service but can look out of place if you’re selling something exciting such as paintballing.

Dark purple backgrounds can denote luxury and quality, perfect if you’re selling a one-off expensive item such as high-end jewelry or shoes.

Ecommerce websites usually benefit most with a white background (showcasing the products), gambling websites work well with reds, blacks and greens (mimicking casino games) and health websites convert well when they have a green or turquoise background (friendly hospital colours).

Do research into your customer demographic and try and chose colours that reflect their mind-set, if not then change to a safe, white background which always works well for usability and clarity.

Conclusion

Stop chasing extra traffic for your website for a day or two and think how you can improve conversion rates of your own site. Look at the statistics of how visitors interact with your website and when/where they leave it; even better sit behind someone who never seen your site before, keep an eye on what they try to do and let them tell you their honest thoughts!

University of Whatever Re Design

Dave Wiltshire — Tue, 03 Aug 2010 17:57:49 +0000

University of whatever is a newly formed clothing Label with great potential. The original website design is incredibly strong visually, but not considered for making sales. We have amended the site design to include simpler navigation for the user, demonstrating some of the product range on the homepage.

We are re – organising the user interface design for the navigation to make browsing and purchase simpler for site visitors. This is tied with a large push by our SEO Company to gain more traffic. The goal being greater traffic though SEO implementation and a higher percentage of conversion to sale per visitor.

The New Web Design

UOW - New Web Design

The Old Web Design

UOW Old Web Design

Duffle Coats UK – New Web Design Graphics

Dave Wiltshire — Fri, 30 Jul 2010 12:54:10 +0000

Believe it or not the start of the duffle coat season has just begun this year in mid July!

Our clients DuffleCoatsUK.co.uk are now in position for every “Duffle” related keyword on Google thanks to the continued hard work of our SEO team. The Duffle Coat manufactures are set for a massive influx of customers this Autumn and Winter so Juno have updated the web design to improve conversion rates.

Below is the old design graphics:

There were many dark themes surrounding the old design and the main image was park of a 300kb+ Flash file that would take several seconds to load on some internet connections.

The first image that showed was one of a woman and we believe that this hampered sales of men’s duffle coats as they may have thought the site was just selling women’s duffle coats. An average website user spends 4 seconds deciding whether to stay on a site or not so we thought it was important to have images of both men and women in the main header.

Below is the new design for DuffleCoatsUK.co.uk:

Split testing showed that these two images of models wearing coats were the most popular, red duffle coats are statistically the favorite in the UK which is where the target market is. Again like the old design (which worked very well) we’ve made a big deal of the amazing online price offered and the history of the Montgomery brand. Red text was used to highlight the £100+ price difference and blue was incorporated to create a more friendly overall feel. We will further split test if the Union Jack flag out-converts a forest or winter scene, watch this space later for the results.

Our fingers are crossed for a wet and windy Autumn this year!!