In this day and age we’re all so used to using the internet that a website needs to do more than just look pretty. It needs to be usable, functional and appealing whilst having a clear goal in mind, meeting audience expectations and providing valuable information to keep search engines happy as well, but unfortunately not everyone gets it right. Surprisingly even some of the most high-profile sites out there aren’t able to fulfil these core aims and we want to help ensure you don’t make the same mistakes, so here’s a quick overview of what constitutes good and bad web design so you know what needs to be done:
GOOD WEB DESIGN
The key purpose of any site is to provide information, and that means a good one should provide that necessary information in an efficient and easy-to-find manner. Users should have everything they need at their fingertips without needing to hunt around for too long with effective navigation being vital, and a core part of the design process should be deciding what users will expect to find and delivering it in a clean, organised way.
A good website needs to be engaging too with just the right balance of visual appeal and operational efficiency, and it should always be a reflection of your brand as a whole. The design needs to take into account the industry you operate in, your professional identity and the style of any offline locations as well, ensuring everything works together for a consistent experience from every channel.
BAD WEB DESIGN
Bad websites tend to prioritise style over substance with high-flying animations often being seen, and whilst you might be left with luscious visuals you’ll have seriously slow speeds and users will often find it difficult to access the required information. These sites haven’t thought about navigation and often won’t think about the end user either, perhaps using sophisticated technologies that won’t work well on older machines or even smartphones, meaning users won’t get the experience they need.
It’s surprising how many sites fall prey to bad web design, and we’ve all been there—trawling through page after page of information yet still finding our questions unanswered, and with so much competition out there you need to make sure you don’t fall into that trap. Poor web design can be inconvenient and infuriating at best but at worst it can be downright damaging with visitors deciding to look elsewhere, so make sure to know the difference between good and bad design and you’ll be able to offer the experience users deserve.