Trec Nutrition – Split Testing
Posted by Dave Wiltshire on January, 18th 2011When it comes to background colours what should you chose for an online supplement store?
Our Magento ecommerce clients Trec Nutrition originally designed their website with a dark red and black background. The site’s now been split-tested with a clean white look as the different variant similar to any other generic product website.
Our web designers at at Juno know that websites that encompass hobbies and sports need a different look that say a clothing retailer or corporate site. Putting our feelings and design choices aside the SEO team knocked up a different CSS file for the white background and split tested two different CSS files rather than hack the internal code.
Here at the two resulting homepages for Trec Nutrition:
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