When it comes to modern web design, sleek and sophisticated is the order of the day. But, that doesn’t mean you can’t have some fun—colour can be used to great effect as can fonts and high-impact images, and as long as the result is largely minimalist with an eye-catching finish you can’t go wrong. These are design ideals we live by, and Kigu is the latest client to benefit from a sleek new look.
Kigu is a company with a distinct personality. Capitalising on the onesie craze, they offer full-on animal costumes (known as kigurumi or, handily, kigus) that come straight from Japan. They were the first company to offer these animal suits outside of Asia and it’s something they’re hugely proud of, and given their audience their previous website was already light-hearted with bright colours and fun typography dominating. But, we felt the need to rein things in a bit to give them a sleek, professional edge whilst retaining their sense of fun, and we think we’ve managed to achieve just that.
We’ve kept their basic style with a Juno upgrade, removing the homepage animation and instead focusing on effective yet simple layout—image blocks serve a dual purpose, adding visual appeal whilst improving navigation with links to other pages being incorporated, and we made sure the images were simple and minimalist whilst still being able to capture attention. We kept the main fonts the same but changed the layout of the menu, and we made their social media activity a lot more prominent to make sure we capitalised on the interaction potential.
So what do you think? It’s sleek, sophisticated yet still retains its sense of fun, and we think it’s perfect for Kigu’s market. If you like what you see and want to benefit from the same design ideals make sure to get in touch and see what our team can do.