Successful marketing is all about appealing to your target market, getting them interested in what you’ve got to say and encouraging them to part with their hard-earned cash. In the realm of email marketing it can be tempting to get a bit too wordy—you want to tell your audience exactly why they should choose you instead of the competition, but sometimes a picture can paint a thousand words. Yes, it’s a cliché, but it’s true—people are bombarded with so many marketing emails that they simply won’t take the time to carefully read through every single one, so if you focus on text they’ll be blinded to your message. That’s why images can be used to great effect.
Here at Juno we want to make sure you get the message out there in the best way possible, and Lispy is just one company to have benefited from our image-led ideals. Being a fashion retailer gave us a huge amount of scope—it’s a very visual market already which meant we could use high-quality images to instantly get people interested, and combining them with a few high-impact headings allows us to give readers the necessary context. With our latest email we focused on press coverage to highlight places that the brand’s been spotted—and we weren’t short of options. This only added to the potential success of the campaign, as being able to show them mentioned in the likes of Cosmopolitan can give instant credibility and will make the audience take notice.
Opening up an email that’s filled with quality images will instantly draw the eye and capture the attention of the potential customer, and that’s what it’s all about. If you want to see how you could have the same kind of results make sure to get in touch and see what we can put together.