If you are one of those shoppers who are seduced by great packaging an engaging advert, and a celebrity endorsing a product, be aware of M Commerce, because results have shown, snap purchases of products and services have rocketed due to the increase of shopping on your mobile smart phone.
People have been found to make comfortable expensive purchases from their homes on their laptops and PC’s, whereas the more spontaneous amongst us are quick to pick up some bargains from our iPhones, smart and android phones. 36% of people say they are confident to use their mobile phones to purchase products up to the value of £10.
54% of users said they would not be comfortable putting their credit card details through on a smart phone. There are huge security problems and worries about giving out card details across a mobile phone, but companies strive to reduce security risks by providing the option of paying with systems such as PayPal. Security seems to be the main worry amongst female shoppers rather than males.
Ecommerce has improved business profits by capturing an active new audience.
Despite these issues, ecommerce seems to be on the rise, making shopping easy, simple, and available at any time of the day, anywhere in the world, providing you have a good signal.
Companies have been developing systems whereby paying with your mobile is a real solution, with NFC- near field communication, you literally could swipe your mobile against a card reader to pay for some shopping. This is the other side of the M Commerce coin.
The strongest players in the mcommerce market currently stand at companies like EBay and amazon who have built specific sites for the mobile user. These sites are scaled down to cope with the mobile phones processing power, they are simpler, not displaying everything you would find on a typical e commerce site. However, this simplicity makes shopping incredibly easy on a mobile phone. My advice, lock away your credit card because M Commerce is here, and it’s going to be around for a long time.