Clothing photography for ecommerce, on a budget
Posted by Dave Wiltshire on July, 28th 2010Quality photography for your ecommerce shop is vital as it is where the sale is made. Your product must look quality and it is an important factor for conversion to sale. Juno Web Design use a great photography studio for most o our product shoots, but for a client we are working with at the moment the budget isnt there. True to form we have sourced a possible solution to gain the same photography at a lower cost.
An ingenious local photographer called Jack has carried out thorough research and devised a frankensteins monster of a platform with which we may gain a similar standard for a quarter of the price. If it works fantastic, we will use it…. there is no harm in trying.
Here is a preview of the rough outline.
Read morePositive Results From Juno’s New Design
Posted by Dave Wiltshire on July, 20th 2010We recently updated our website to reflect Juno’s maturity as Nottingham’s #1 web design team.
The old site design had many elements ‘bolted’ on over time making it dis-jointed and unclear what our focus was. When we delved into the world of conversion optimisation we were alerted to the fact that the old design had a negative colour scheme and key areas of our site were hard to reach such as our impressive portfolio page.
Here is an image of the old design:
The new design focuses on our key client base showcasing websites we have built in the past, Magento ecommerce platforms we can produce and the incredible results achieved by the SEO team.
Another prominent feature of the new design is the contact information, naturally we want ... (Read more)
Read moreSeo Education 101 Part 7 – The Importance of Anchor Text
Posted by David Wiltshire on July, 20th 2010Whenever you create a link to one of the pages on your website, whether it be from another page on your site, or somewhere else across the internet, you will have the opportunity to use optimized anchor text.
When a search engine spider comes across a link, they depend on the link’s anchor text to tell them what the linked page is about. Using the keywords that you want to rank for in your anchor text is extremely important!
Here is an example of anchor text:
To gain more backlinks be sure to check out my website….
The anchor text used in the example above was “backlinks”.
To learn more about anchor text, I suggest reviewing the Video.
Read morePeter Shalson Biography
Posted by Dave Wiltshire on July, 6th 2010
Peter Shalson left Hendon County School at just 16, like many other successful UK business men he started out within the sales industry and his business sense escalated from there.
At 52 Shalson is one of the UK’s most experienced entrepreneurs, venture capitalists and business investors. He first sold encyclopaedias, door to door, to save enough money for his first car. His first taste of success started in the mid 1970’s working as a clothes hanger salesman in London. Here his potential for making ‘it big’ within this industry quickly grew .
Braitrim was then a small manufacturing company making clothes hangers for the trade, which Shalson bought with a £10k down payment in 1978. The next 20 years saw Shalson build this small company into an international packaging manufacturing brand. In 1998 Braitrim was sold to ... (Read more)
Read moreWordpress SEO Advantages
Posted by Dave Wiltshire on July, 2nd 2010
Juno have recently made it their policy that any site they build or manage from July 2010 onwards must contain a WordPress or Joomla blog.
WordPress is our favourite blogging software as it’s so easy to use, flexible in it’s design, has lots of great plugins and is perfect for SEO.
Anyone can add content (by posting) or edit pages of their website once WordPress has been set up correctly; Juno gives their clients the opportunity to run their own website themselves. Some web design companies charge extortionate rates for small changes to a site such as updating a menu or a adding in a special offer.
When you create a new post on WordPress Juno ensure that these things occur:
A new page is created which Google can index
The search engines are ‘pinged’ about the new post so ... (Read more)
Haulage Company – RH Freight
Posted by Dave Wiltshire on July, 1st 2010
Juno Web Design recently met up with the international haulage company RH Freight to discuss their SEO and possible web development needs.
Haulage is massive industry in the UK and Nottingham based RH Freight employ just under 700 people in 19 separate locations. The haulage company focuses on delivery KPI’s and logistics serving many high end clients such as UPS and John Deere.
Since RH Freight started way back in 1849 shipping has become an booming business worldwide with international shipping via sea or air being the norm for major brands. The main performance indicator for Haulage is obviously the delivery time and this doesn’t just include the time taken from departure to destination it also has to factor in loading/unloading times and appropriate breaks for the drivers. The ... (Read more)
Read more“Silver Surfers” Increase in Numbers Online
Posted by Dave Wiltshire on June, 30th 2010
The internet is no longer for the young or nerdy, more and more people aged 50 or over are surfing the information super-highway!
According to Internet Research over a a quarter of internet users in the UK are aged 50+, a figure that has shocked Juno and made us re-think our target markets for certain clients. The amount of surfers over fifty has surprisingly bulged up an extra one million people.
Juno believe that the rise in ‘older generation’ web surfers is due to the ever-improving search engines such as Google and the fact that shopping online has become a lot safer and easier with payment methods such as PayPal. Web design and development has also helped made online purchases easier ... (Read more)
Read moreNorthamptonshire: a County Full of Fine Fayre
Posted by Dave Wiltshire on June, 30th 2010
From Oakham in the north to Towcester in the south, Northamptonshire offers a multitude of fine restaurants and eateries. Whether you’re a fan of Indian food, good home grown English, or anything in between, Northamptonshire Restaurants are plentiful in range, ambiance and price.
Several restaurants in Northamptonshire run ongoing special offers, some of which can only be accessed by booking via the online restaurant listing site www.godine.co.uk. These are usually set menu or two course offers, alongside early bird discounts that are great for a pre-evening events meal. Finding the exact restaurant to fit your taste and budget involves a straightforward search of godine’s comprehensive list, where each restaurant is given a full review. These have been conducted individually by expert critics and cover every dining experience from atmosphere, sample menu, dress code, ... (Read more)
Read moreJuno Support Global publishing brand Macmillan.
Posted by Dave Wiltshire on June, 28th 2010Juno Web Design have recently won a contaract to support and develop the online presence of Macmillan Publishers, a global and international publishing brand. Our task is to support and develop the web design and development of several sites Including Macmillan Readers, Macmillan Business and Inside out.
We have already designed and built for Macmillan the Macmillan Dictionary blog and Macmillan Global which have won Tefl.net Awards for best websites and have been acclaimed by several leading web design galleries.
Macmillan’s websites are now slightly dated and much in need of an overhaul. Here are some of the old web designs. Our new improved designs will follow.
Macmillan Business English
[caption id="attachment_3401" align="alignright" width="588" caption="Original Inside Out"]Read moreNobility Chair Covers – Now #2 in Google.co.uk
Posted by Dave Wiltshire on June, 23rd 2010
Nobility Chair Covers originally had their website designed by Juno but found that their search engine position was letting them down when it came to making sales. Other chair cover companies were utilising SEO to win business in the wedding sector so Nobility came back to Juno for help with SEO.
Mary who runs the website was instructed to create compelling blog posts on Nobility’s wedding chair blog whilst the SEO team worked their magic. Blogging regularly has many advantages for SEO including:
- A “fresh” website with new content appearing at regular intervals
- More pages of content on the website (each blog post counts as a new page)
- More key-phrases that could bring in traffic (more long-tail keywords that could rank in Google)
- Lots ... (Read more)