Social Shopping
Posted by Dave Wiltshire on March, 14th 2011
Here at Juno Media we believe that ecommerce sites shouldn’t have separate work on brand design, web development, marketing and SEO. From the initial concept to the final design, all these aspects of ecommerce need to be considered at the same time and work together in harmony for maximum results.
Social media is now playing a bigger and bigger role in online promotion, there are literally millions of people using social sites such as Twitter and Facebook everyday in the UK alone for example. With social media apps running smoothly on smart-phones and tablets, people can now interact with each other on the move and at any time during the day; social media is definitely here to stay and continue growing for many years.
Usually social media was an after-thought for ecommerce websites, something you would ‘bolt-on’ to the side ... (Read more)
Read moreHow to edit your hosts file
Posted by Dave Wiltshire on March, 7th 2011Clients often as how they can view a website before it goes live on their URL, this is done through editing your local “hosts” file. Essentially this method makes your computer point a domain name at a specific IP address, instead of using the internet DNS record. We have outlined below the simple process:
Instructions for modifying the “hosts” file on your computer:
Locate the file “Hosts” on your computer:
Windows 95/98/Me c:windowshosts
Windows NT/2000/XP Pro c:winntsystem32driversetchosts
Windows XP Home c:windowssystem32driversetchosts
PLEASE NOTE: Hosts is the name of the hosts file and not another directory name. It does not have an extension (extensions are the .exe, .txt, .doc, etc. endings to filenames) and so appears to be another directory in the example above.
You may have a file called “Hosts.sam”. This file is a sample Hosts file (the .sam stands for sample) and can be used by removing the .sam extension so the name ... (Read more)
Read moreWhere to place your vital contact information
Posted by Dave Wiltshire on March, 1st 2011
Contact information is very important for business (brochure) websites yet it’s easily to forget to place it where everyone will find it online.
Hotels, restaurants, plumbers, DJ’s and wedding planners: all these businesses require someone to pick up the phone or contact them through an email to get the job. Your contact information is vital so ensure it’s visible in all of these areas on your website so even the most clueless person can find them. When thinking about your web design make sure to add your contact information in these places:
Header
If your phone line is the key to making sales then show it ‘Loud and Proud’ at the top of your main header. This means it should be in the top-left or top-right corner of your site, bolded, contrasting and a big ... (Read more)
Read moreDiecast Cars – Advanced Magento Ecommerce
Posted by Dave Wiltshire on February, 24th 2011
Here at Juno we believe that the right technology can overcome even the biggest competition and save time, effort and money.
Our developers have been researching and testing Magento ecommerce sites and have now produced the perfect framework for our latest ecommerce clients. The advanced Magento framework is ideal for site visitors, search engine optimisation (SEO) and back-end management.
The first website to take advantage of our new Magento technology is DiecastStars.com, seller of Diecast Models. Diecast models are scale miniatures of real cars, planes and motorbikes, the most detailed models have tiny engines inside, opening doors and steering wheels that work.
We encourage anyone to have a look around the site and notice these key technical features:
Filterable Navigation – Specific model cars can be quickly narrowed down with dynamic, filterable navigation. For example you can filter down results with a path ... (Read more)
Read moreCopywriting Nottingham Job
Posted by Dave Wiltshire on February, 14th 2011The best on-site SEO factor that Google looks at is regular fresh & relevant content towards the website’s niche. This is imperative to achieve top search engine positions along with other forms of web development and SEO.
We believe that search engine traffic is the most cost effective and lucrative way of gaining business online through a website. PR, Advertising and other forms of self-promotion can certainly gain interest in a product or a service but SEO can effectively leap in at the final moment when people search online for that same product or service and get that all-important sale.
Juno are looking to hire another copywriter in the Nottingham area to expand the team and help out some of our top clients. Other roles include blog creation for our own sites and creating press releases for the internet marketing side of the business. Our copywriting job will be ... (Read more)
Read moreAutotag, a new design for motor industry retailer
Posted by Dave Wiltshire on February, 9th 2011We have recently been commissioned to overhaul the online brand and website design for a well established automotive industry retailer, Autotag. Autotag are market leaders in their industry selling a wide range of car products from Key tags, key cabinets and car showroom paraphernalia to end user and to dealerships throughout the UK.
The Existing Autotag site is much in need of an overhaul in terms of design and technology. We have set out with the ambition to establish autotag as bes in class both in terms of design and technology to enable our internet marketing team to very quickly establish Autotag as the top dog.
Here is a preview of the new web design
Autotag Web Design
Here is a preview of the new web design
Read moreGoogle to target China
Posted by Dave Wiltshire on February, 3rd 2011Google seems to be going from strength to strength with regards to its ever-increasing online portfolio; however, it doesn’t intend to stop where it is. No instead ex chief executive and new executive chairman of Google; Eric Schmidt claims that the web giant’s next move is to once again target the country of China.
In an interview with the BBC, Schmidt reluctantly expressed his and the company Google’s interests in China. He stated that although the company pulled out of communication with China in March last year, he hopes to re-conciliate the censorship differences and once again merge Google back into the country.
Schmidt believes that with careful website design taking in to consideration different cultural sensitivities, he does not see why countries such as China cannot benefit from Google. This along with the specific governments playing a role in watching what Google does with reference to policy concerns and anti-trust ... (Read more)
Read moreFacebook deals
Posted by Dave Wiltshire on February, 1st 2011The social networking site that is Facebook was originally launched as a, well social networking website, used as a means of communication. However, six years and 600 million fans on and this social networking site plays host to millions of pounds worth of advertising revenue.
Not only do companies advertise down the right hand side of the site, but now you can get specialised ‘Facebook deals’ just for ‘checking in’ via Facebook place apps to shops, cafes and other businesses. In return for using this app on your Smartphone, you can get deals on a number of products including 50% off a cup of coffee, extra dishes at your favourite restaurant or even free gifts. Wow!
The whole point of this venture is to get businesses involved with their customers. This may be due to the fact that many big-brand websites now have more fans on Facebook than they ... (Read more)
Read moreAmazon: Kindle Ebooks Outsell Paperbacks Online
Posted by Dave Wiltshire on January, 28th 2011Now this one came as a big surprise to me. If history has taught us anything it’s that paperback books really are priceless. I mean there are the original Shakespeare that are worth a staggering amount of money, the collectables that are the Peter Rabbit Chronicles and of course every other great novel out there that is somewhat of a classic.
Books really are treasured items that live on; they are read by one person, then passed on to another and so on, their trails often lasting a lifetime. So you can imagine my surprise and confusion when I read the headline ‘E-book downloads outsell paperbacks’, could the oldest classic alive ‘the book’ really be on its way to the recycling plant?
Over recent weeks Amazon has announced that in the United States the the Amazon website that more E-books for Amazon’s Kindle devices have been purchased than ... (Read more)
Read morePage Rank Update From Google
Posted by Dave Wiltshire on January, 20th 2011
Google have finally updated the PageRank on their popular toolbar much to the delight of many webmasters worldwide.
PageRank is a great indicator of how SEO is going on a website and it can be used to show webmasters Google’s “score” on each page.
Juno specifically created many landing pages on clients sites ready for the PageRank Update as they seem to rank higher once they have been assigned a PR score from zero to ten. The landing pages were all based around one keyword such as the Electric Blinds page on Controliss (which now ranks #3 in the UK).
We are still puzzled why it’s taken Google nearly a year to update the PageRank algorithm but we’re relieved to see our efforts have paid off for many clients over the past 10 months. Also some of our sites have only received PR on the ... (Read more)
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