5 Tips To Instantly Improve Conversion Rates on Your Website
Posted by Dave Wiltshire on August, 5th 2010
What’s the quickest way to make more money out of your website? …Improve the conversion rate!
Without gaining any more web traffic or increasing prices you can quickly make more money with a website by improving the average number of sales you make per 100 visitors.
Let’s say you made 5 sales from 500 people visiting your website, the conversion rate (visit to sale ratio) would be 5 divided by 500 timed by 100 which gives 1.0%.
There are hundreds of ways of improving this conversion percentage including graphical tweaks, positions of key information, costing and colouring of the website. Below are the top 5 tips to improve you conversion rate of your website:
1. Show what you’re selling straight away
If you are selling a product then it’s really important that you show your visitors that you sell the product they are looking for. ... (Read more)
University of Whatever Re Design
Posted by Dave Wiltshire on August, 3rd 2010University of whatever is a newly formed clothing Label with great potential. The original website design is incredibly strong visually, but not considered for making sales. We have amended the site design to include simpler navigation for the user, demonstrating some of the product range on the homepage.
We are re – organising the user interface design for the navigation to make browsing and purchase simpler for site visitors. This is tied with a large push by our SEO Company to gain more traffic. The goal being greater traffic though SEO implementation and a higher percentage of conversion to sale per visitor.
The New Web Design
UOW - New Web Design
The Old Web Design
Read moreDuffle Coats UK – New Web Design Graphics
Posted by Dave Wiltshire on July, 30th 2010Believe it or not the start of the duffle coat season has just begun this year in mid July!
Our clients DuffleCoatsUK.co.uk are now in position for every “Duffle” related keyword on Google thanks to the continued hard work of our SEO team. The Duffle Coat manufactures are set for a massive influx of customers this Autumn and Winter so Juno have updated the web design to improve conversion rates.
Below is the old design graphics:
There were many dark themes surrounding the old design and the main image was park of a 300kb+ Flash file that would take several seconds to load on some internet connections.
The first image that showed was one of a woman and we believe that this hampered sales of men’s duffle coats as they may have thought the site was just ... (Read more)
Read moreClothing photography for ecommerce, on a budget
Posted by Dave Wiltshire on July, 28th 2010Quality photography for your ecommerce shop is vital as it is where the sale is made. Your product must look quality and it is an important factor for conversion to sale. Juno Web Design use a great photography studio for most o our product shoots, but for a client we are working with at the moment the budget isnt there. True to form we have sourced a possible solution to gain the same photography at a lower cost.
An ingenious local photographer called Jack has carried out thorough research and devised a frankensteins monster of a platform with which we may gain a similar standard for a quarter of the price. If it works fantastic, we will use it…. there is no harm in trying.
Here is a preview of the rough outline.
Read morePositive Results From Juno’s New Design
Posted by Dave Wiltshire on July, 20th 2010We recently updated our website to reflect Juno’s maturity as Nottingham’s #1 web design team.
The old site design had many elements ‘bolted’ on over time making it dis-jointed and unclear what our focus was. When we delved into the world of conversion optimisation we were alerted to the fact that the old design had a negative colour scheme and key areas of our site were hard to reach such as our impressive portfolio page.
Here is an image of the old design:
The new design focuses on our key client base showcasing websites we have built in the past, Magento ecommerce platforms we can produce and the incredible results achieved by the SEO team.
Another prominent feature of the new design is the contact information, naturally we want to make it as easy as possible ... (Read more)
Read moreSeo Education 101 Part 7 – The Importance of Anchor Text
Posted by David Wiltshire on July, 20th 2010Whenever you create a link to one of the pages on your website, whether it be from another page on your site, or somewhere else across the internet, you will have the opportunity to use optimized anchor text.
When a search engine spider comes across a link, they depend on the link’s anchor text to tell them what the linked page is about. Using the keywords that you want to rank for in your anchor text is extremely important!
Here is an example of anchor text:
To gain more backlinks be sure to check out my website….
The anchor text used in the example above was “backlinks”.
To learn more about anchor text, I suggest reviewing the Video.
Read morePeter Shalson Biography
Posted by Dave Wiltshire on July, 6th 2010Peter Shalson left Hendon County School at just 16, like many other successful UK business men he started out within the sales industry and his business sense escalated from there.
Read moreWordPress SEO Advantages
Posted by Dave Wiltshire on July, 2nd 2010
Juno have recently made it their policy that any site they build or manage from July 2010 onwards must contain a WordPress or Joomla blog.
WordPress is our favourite blogging software as it’s so easy to use, flexible in it’s design, has lots of great plugins and is perfect for SEO.
Anyone can add content (by posting) or edit pages of their website once WordPress has been set up correctly; Juno gives their clients the opportunity to run their own website themselves. Some web design companies charge extortionate rates for small changes to a site such as updating a menu or a adding in a special offer.
When you create a new post on WordPress Juno ensure that these things occur:
A new page is created which Google can index
The search engines are ‘pinged’ about the new post so ... (Read more)
Haulage Company – RH Freight
Posted by Dave Wiltshire on July, 1st 2010
Juno Web Design recently met up with the international haulage company RH Freight to discuss their SEO and possible web development needs.
Haulage is massive industry in the UK and Nottingham based RH Freight employ just under 700 people in 19 separate locations. The haulage company focuses on delivery KPI’s and logistics serving many high end clients such as UPS and John Deere.
Since RH Freight started way back in 1849 shipping has become an booming business worldwide with international shipping via sea or air being the norm for major brands. The main performance indicator for Haulage is obviously the delivery time and this doesn’t just include the time taken from departure to destination it also has to factor in loading/unloading times and appropriate breaks for the drivers. The freight network consists of an impressive 600 trailers and 300 trucks ... (Read more)
Read more“Silver Surfers” Increase in Numbers Online
Posted by Dave Wiltshire on June, 30th 2010
The internet is no longer for the young or nerdy, more and more people aged 50 or over are surfing the information super-highway!
According to Internet Research over a a quarter of internet users in the UK are aged 50+, a figure that has shocked Juno and made us re-think our target markets for certain clients. The amount of surfers over fifty has surprisingly bulged up an extra one million people.
Juno believe that the rise in ‘older generation’ web surfers is due to the ever-improving search engines such as Google and the fact that shopping online has become a lot safer and easier with payment methods such as PayPal. Web design and development has also helped made online purchases easier and clearer, we’ve seen again and again ... (Read more)
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