Client Launch: Pants to Poverty

Pants to Poverty produces fair trade, organic and sweatshop-free pants that carry a message: man-made poverty is a scandal and together we can wipe it out. With recommendations from the Hub, Pants to Poverty asked Rolled to take the design produced by Ian Kerrigan and do what we do best: build solid, usable websites.

The Pants to Poverty Story is an interesting read, but in brief (from their Bad Pants Amnesty press release):

Established in 2005 by the youth group from Make Poverty History, this dynamic and exciting is a new type of campaigning social enterprise that makes luxurious yet inexpensive fairtrade, organic and sweatshop free underwear. Working directly with farmers and factory workers and only selling through ethical outlets (so no supermarkets etc!!!) Pants to Poverty is working with over 20 universities for FT fortnight and 40 shops and is now rolling out an exciting series of events, new products (including condom pocket pants!) and transformational campaigns and programmes throughout 2008 and beyond. Look out for lots more to come!

While they had quite a nice site before, Pants to Poverty wanted a change. Here’s how it looked before:

Pants to Poverty Old Site

Ian put together a simplistic and interesting design, which we developed on WordPress for rapid production of a fully functional, easy-to-use web site. Working to a difficult deadline, Pants to Poverty’s new site went live on time with no nonsense.

Pants to Poverty New Site

Another triumphant launch! Pants to Poverty had this to say about working with us:

When it came to relaunching our website, Rolled came with high recommendations from fellow social innovators at the Hub.

With wireframes and design in hand, Rolled went beyond web development on the project: they provided extremely valuable advice based on their experience and expertise on navigability, accessibility and marketing, showed great levels of speed and adaptability (to the point of hitting deadlines when they were pushed forward!), while keeping a no-nonsense and transparent approach.

With a very tight budget they were able not only to deliver a great website, but also offer what is too easily forgotten: after care!

We would have no hesitation in recommending Rolled to anyone looking for a first class solution to their web based project.

Rolled supports the excellent work that Pants to Poverty is doing, it’s been a pleasure working with them. See how you can help on their new site or even buy a pair of those sexy pants.

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