After the run-away success from selling quality, hand-made Duffle Coats this autumn/winter, Montgomery have asked Juno to build another ecommerce store for their Pea Coat range.
Pea Coats also known as Pea Jackets are a quality outer garment made famous by sailors from European navys. The coat’s sharp lines, instantly recognisable look and dark navy colour have excelled pea coats into fashion circles.
Montgomery will soon present their authentic, hand-made pea coats to the online market, which are all made proudly in the UK.
Like the website DuffleCoatsUk.co.uk, the new website for pea coats will only focus on one product and present it in the clearest and simplest manner. Magento will be used to build the new store with it’s SEO friendly URLs and efficient product management back-end system. Website optimisation will be setup as soon as the site goes live and SEO begins; more men wear a pea coat than women so the design will be tested with masculine features against unisex features on the homepage.