As web designers we rarely get the opportunity to be involved with companies that are already number one for their target search term in an ultra competitive market. We have just undertaken a redesign for the Iheadphones website who are looking to retain their number one position with improved web design with better stock management capability (Magento web design) and search engine performance.
The level of SEO built into this site in terms of content conversion and url architecture has pushed us further than we have gone before and really further than we have ever seen online before which is a great opportunity for a web designer. We spend a lot of time researching techniques that will improve performance for our client sites significantly and even incrementally as we know that every inch counts in life. When you add up all those inches it can make the difference between winning and losing!
Here is the initial web design.