The world of web design is constantly changing. New techniques and new trends mean the goal posts are always moving but there are still a few basic points you need to bear in mind, and if it’s time to give your site a revamp we thought we’d put together a few top tips to ensure you get it right:
Get the layout and navigation system spot on. Layout is key and can ensure your visitors have a great user experience, and the navigation system is just as important. Customers want access to the information they’re after quickly and simply, so don’t over-complicate things if you want to keep them coming back for more.
Give your coding a clean-up. Site speed counts for a lot when it comes to website rankings, and sites that are stuffed full of extraneous code and outdated links will take longer to load and will be downgraded accordingly. Faster page loads will equal a better page rank and, ultimately, a better user experience, and that’s exactly what you need to be thinking about.
Visuals matter. Effective design is as much about visuals as anything else, so pay close attention to fonts, graphics and white space to ensure you can deliver your message in the best way possible.
Create compelling content. Not strictly in the realm of web design per se but worth mentioning nonetheless—there’s no point in creating a usable, functional and visually stunning website if your content isn’t up to scratch, so make sure to spend some time on it to ensure you’re giving visitors what they’re looking for.
Remember SEO. On-site SEO is just as important as any other kind, so make sure to design your site in an SEO-friendly manner (remember the importance of meta tags, utilise keywords etc.) and you can’t go wrong.
It’s all about creating a site that’s got the ideal combination of usability, value, aesthetic appeal and SEO potential, increasing your chances of getting those must-have conversions by having an engaging design that works on every level. With these tips under your belt you’re one step closer to achieving the necessary results, so start giving your site a revamp (or get in touch if you need a bit of expert advice) and you could soon notice the difference.