Search Engine Basics

Before we start tackling SEO, I would like to first talk a bit about how search engines work fro your web design. It is very important that we understand this, because SEO is essentially all about doing what we can to please the search engines.

Search engines basically gather data about every and any website they can find. Search engines send out little helpers called spiders that crawl the net, and store information about everything that they find. The search engines then rank the websites in order of importance, based on a variety of factors.

They also penalize and reward websites, based on what they find.

Important factors include:

  • Number and quality of backlinks
  • Freshness of content
  • Uniqueness of content
  • Authority status
  • Age

Our goal then, is to provide the search engines a website that appears valuable to them, so we can achieve a high ranking which will in turn bring us traffic.

Please refer to the video to hear me talk in more detail about how search engines work.

Web Video Removed



Related Posts

  • Search Engine Variation

    There are many factors to consider when optimizing your web design. Search engines use different algorithms and their spiders vary greatly meaning SEO is not a comprehensive or exact science. Thorough research using diagnositic tools, knowledge of available resource and competition, combined with experience means we have a good idea of what is achievable and [...]

  • Why is Search Engine Optimization (SEO) Important?

    The Internet has provided ways to revolutionize how we live our daily lives. It has crawled into the different dimensions of human lives- business, communication, information dissemination, personal relationships. People have made a paradigm shift towards using the Internet to aid them in their daily activities. With this context in mind, many people are continuously [...]

  • Attract Traffic With Search Engine Optimization Services

    According to some research that has been done on the subject, it is estimated and a new web design receives 85% of its new visitors from search engine traffic. In light of that fact, it’s no wonder that webmasters spend huge money on search engine optimization (SEO) to attract visitors from Google and the other [...]

Find out more about Juno style Wordpress web design
Find out more about Juno style Magento web design
Find out more about Juno Blinds
Remote control and electric blinds by Controliss

Return to web design news.

Comments

This post has 1 comment(s).
  • I wish that my site was older than I would receive a higher page rank during the last update. Since my site is still fairly new, I have to make sure to keep building up my backlinks and providing good content

    Posted by Donny Gamble on 23 Jan 2009

Leave a Comment