Setting Up A Linking Structure

When a search engine spider finds your website, you will want to make sure that you make it easy for them to find all of the additional pages that you have created. This is done by making sure that you have an effective linking structure.

It is a good idea to have a sitemap, which is a single page which has a link to every single page on your web design. You will want to make sure that a link to the sitemap is visible on every single page on your site. You don’t have to make the sitemap link very blatant, as it is not really intended for your human visitors, but
the search engines.

It is also highly recommended that you link your website together in a way that “makes sense”. This means that if you have a page about one topic, and have additional pages that are related, you will want to make sure you create links to those pages.

This not only helps the search engines understand how your site is linked together, but helps your visitors to find more information about whatever it is that they are interested in.

Please review the video to hear me talk more about creating a proper linking structure.

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Comments

This post has 8 comment(s).
  • I think that if your site has less than 20 or so pages, and good navigation structure, a sitemap is pretty much redundant.

    Posted by Stu on 07 Apr 2009
  • I never knew that I was supposed to include a sitemap on every page. I actually thought that might hurt me in some way, but it does make sense that it would help rather than hurt I guess, since it’s not the main page carrying all those links.

    Posted by Erica on 23 Apr 2009
  • I had no idea that linking could be so complicated. I love the way you do videos… it really helps the people who learn more effectively through listening – that’s me. When I read, it all seems to wash over me! I can understand how a good linking structure can help the search engine spiders make more sense of your website – does linking to sub-pages then help with the linking structure?

    Posted by Marisha Adams on 01 May 2009
  • I have been doing lots of SEO work and corrections on my blog recently. This is a nice video and easy to follow. Thanks for sharing!Salwa’s last blog post..Get promoting using Yahoo! Buzz

    Posted by Salwa on 05 May 2009
  • Ya really amazing info about linking structure. I’m a seo analyst and i have a depth knowledge aboutlink building and its best techniques..

    Posted by accident claim advice on 26 May 2009
  • A question: I have seen quite a few websites nofollowing their own links.. its probably called pagerank sculpting and it is meant to streamline PR. Do you know if this works?

    Posted by Nicole on 31 May 2009
  • Nice Information i needed it.Thanx for putting up such a great post.Andy’s last blog post..Find your own high paying keywords

    Posted by Andy on 06 Jun 2009
  • With Wordpress setting up a site-map and xml site-map generator that automatically notifies search engines of new or modified content is as easy as installing a plug-in.

    Posted by Thomas on 18 Jan 2010

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