Positive Results From Juno’s New Design

Posted by Dave Wiltshire on July, 20th 2010

We recently updated our website to reflect Juno’s maturity as Nottingham’s #1 web design team.

The old site design had many elements ‘bolted’ on over time making it dis-jointed and unclear what our focus was.  When we delved into the world of conversion optimisation we were alerted to the fact that the old design had a negative colour scheme and key areas of our site were hard to reach such as our impressive portfolio page.

Here is an image of the old design:

The new design focuses on our key client base showcasing websites we have built in the past, Magento ecommerce platforms we can produce and the incredible results achieved by the SEO team.

Another prominent feature of the new design is the contact information, naturally we want to make it as easy as possible for people to call us!

The new clear and concise design of Juno is shown below:

You’ll notice a considerable less amount of clutter on the new site which is hidden away in the “Expand+” tab.   Navigation is clear and the soft colour scheme of blue, grey and white allows buttons to stand out.  Links are clear blue which has proven most popular in usability tests and green ticks also stand out showing our main selling points.

Google Analytics tracking clearly shows the positive impact of these changes; shown below is the average time on the site before and after the change:

Currently there is a positive trend of around a minute extra on the site per visitor.  This trend is again shown in the average pageviews per visitor, more people are looking at more pages on Juno since the change:

Juno has recently worked on to some big clients such as Corbeau Racing Seats, Macmillian Dictionary and Sunglasses Save and hopes to continue working alongside larger and larger clients for successful online businesses.

To contact Juno now call us on 0115 941 8122

Related Posts

• Web Design and the History of Mankind

  Despite thousands of years of evolution and great advances in technology Humans haven’t changed that much when it comes to basic instincts. Things that influenced Human behavior 10,000 years ago still influence us now and evidence of this can be found in modern web design… Contrast of Colours Contrasting colours helped historic mankind to pick [...]

• 5 Tips To Instantly Improve Conversion Rates on Your Website

  What’s the quickest way to make more money out of your website? …Improve the conversion rate! Without gaining any more web traffic or increasing prices you can quickly make more money with a website by improving the average number of sales you make per 100 visitors. Let’s say you made 5 sales from 500 people [...]

• Controliss Blinds – New Design and New Product Range

  Juno have been web designing once more for Controliss the UK electric blind company. Controliss have now brought our their 4th range of remote controlled blinds; this time they are offering a wide range of stylish roller blinds.  The website has been massively successful with site visitors spending many minutes on average looking at the [...]

Find out more about Juno style Wordpress web design
Find out more about Juno style Magento web design
Find out more about Juno Blinds
Remote control and electric blinds by Controliss

Return to web design news.