Purchasing adspace can be a great way to get immediate exposure and traffic for your web design, though similar to PPC, I would strongly suggest making sure your site is optimized for sales before laying out a chunk of money. Adspace can be expensive and you want to make sure you get the most bang for your buck!
To find adspace, I would suggest spending time brainstorming where your potential customers hang out on the net, and then contact those sites to see if adspace is an affordable possibility for you.
To see me talk a bit more about buying adspace, please view the Video.
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