LittleFish IT Support – SEO, Brand Strength and Conversion.

We began optimising the Littlefish IT Support website a year and a half go and have achieved the number one position for the Competitive search term IT Support. The traffic and recognition attained through number one position has changed the business infrastructure dynamically. Littlefish has multiplied in size six times since we began, achieving much greater profitability with higher levels of invcoming business and lower sales staff costs.

As the business grows its needs change. The current web design is not befitting a company of the scale and reputation of littlefish and has a high bounce rate, with people leaving the site with only one person viewing the site. The time has come for Littlefish IT Support to look like the biggest and best IT Support company in their market and this is down to Brand placement and Brand Strength achieved through design, website architecture and improved content.

Here is the OLD Site

Littlefish IT Support | Old Web Design

We defined a Number of issues with the old site as follows:

The Brand looks weak.
The navigation is difficult to use.
The Content is highly search engine targeted but difficult to read and does not communicate clearly.
The Bounce rate is high suggesting that users are not engaged by the design or tempted into the site further by clear and simple navigation.
The call to action is not clear. What are the main objectives of the web site?

Here is the NEW Design

Littlefish IT Support | New Web Design

We have worked to produce a much stronger brand and company appearance but without altering the logo at all. The design is contemporary and aimed to evoke an emotional response from site visitors, with the most important calls to action emphasised (BIG and orange).

The website is designed to be highly commercial to improve conversion and goal conversion as well as achieving the level of content required for top search engine placement but in a much more user friendly way. So a site that works for the business as it is now.

The design is quite unique and unlike anything else in the industry and we will let you know later how well it works out in terms of improving sales… when it goes live and we have the statistics. Afterall it is about percentages, it is one thing to drive a million people to your site using the search engines, but it is the percentage of those visitor that invest in the company services that is the most important.

Related Posts

• Littlefish IT Support – Website gears up for launch

  We have been working with Littlefish IT support to gear up their new web design ready for launch. We have just implemented a powerful WP – Commerce (Wordpress Ecommerce) section which will aid product and service sale online. The website is already number one in the search engines for IT Support and gains large traffic. [...]

• Interface Design – Littlefish IT Support Client Portal

  As well as web design we also design web interfaces for internal systems. We have just designed the interface for the revolutionary Littlefish IT Support Client Portal which will change the IT Industry. What makes this work even sweeter is that Littlefish are our buddies… It feels good to finally dress them up in a [...]

• Utility Computing – efficient IT services.

  Utility computing  is the most cost efficient way to outsource your IT support services, data storage, remote back-up, servers and monitoring,….all of your IT requirements. This is a new buzzword in business circles and we are investigating how competitive the market is for utitlity computing with a view to helping a our sister company Littlefish [...]

• Number 1 Web Design Nottingham… and SEO Nottingham

  We have been seeing the results for endeavour we started several years ago and have finally reach number one for the search terms Web Design Nottingham as well as the search SEO Nottingham with our sister company Real Web SEO. This has been a massive mission and it feels good to be there. With our [...]

• Creative Web Design, SEO and conversion… what are we doing?

  We are finding our way in web design on an ever changing path and working to decipher the best route. In a world of free templates and companies bashing out cheaper than cheap web design we stand working to define an approach that is unique, that we believe is the most powerful for our clients [...]

Find out more about Juno style Wordpress web design
Find out more about Juno style Magento web design

Return to web design news.