News broke yesterday that search engine giant Yahoo was willing to be sold for the right price to the right bidder. Less than 24 hours after the dismissal of its Chief Executive, Carol Bartz, and Yahoo has decided to put itself up for sale.
It has not been very successful in competing against the giant that is Google, that itself created Google + to go head to head with social networks such as Facebook. It seems a vicious circle and Yahoo cannot keep up with the likes of apple and Google, so needs a bit of a shakeup and a “comprehensive strategic review”.
Believe it or not, Yahoo was the web leader when the internet first hit our PC’s, and they have been running for 17 years. It was first created as a search portal and named “David and Jerry’s Guide to the World Wide Web” which was renamed “Yahoo” for ease. It would be a sad ending to a rather long, prosperous story. It seems that the advertising revenue, which used to be spent on Yahoo, has been spent on Google and Facebook.
Yahoo’s revenues have dived by 25% since Carol Bartz started at the company 30 months ago. Microsoft has previously offered to purchase Yahoo for $44bn, but this did not happen.
The US was Yahoo’s strongest territory, with 16% market share, but now it seems to CE who likes to have a spat of swearing now and then was sacked over the phone.
Yahoo is still here, it will still be around for a while but sadly, it may end up being that forgotten teddy bear, which was so much fun back in the day, but teddy bears are no longer cool, not when smart phones and handhelds (Google and Facebook) are around.