The top 7 digital marketing trends of 2019

It’s a brand new year. As most people are shaking off sleep and preparing to head back to work, marketers are already deep in planning their Q1 and Q2 campaigns. But with so many trends and buzzwords flying around, it can be hard to know what, when – and indeed how – to optimise. That’s why we’ve sifted through the clutter to bring you the latest technical innovations, including how you can use them to

How to Get Your Site Ready for Black Friday

With Black Friday fast-approaching, brands of all shapes and sizes are deep in planning mode. What started as a high-street struggle in American malls has blown up online, with many shoppers preferring to avoid the crowds and bag a bargain from the safety of their bedrooms. Black Friday 2017 saw £1.4 billion spent on online sales in the UK, up almost 12% from the year before. With so much at stake, it’s no wonder Black

Magento 2 vs Shopify Plus: The Ultimate Showdown

Magento has long held the position of being the most popular ecommerce platform, commanding 29.1% of the total market share in March 2016. But after the launch of Shopify Plus in 2014, a lot of larger brands started jumping ship. And since Magento announced that their old sites would stop receiving updates in 2020, the competition between Magento and Shopify Plus has become fiercer than ever. So, which platform is better for you? As with

Magento 1 End of Life: What it Means for You

When it comes to Magento, it’s out with the old and in with the 2. When Magento 2 was released back in 2015, old Magento 1 sites were given a three-year deadline to make changes. But, to the relief of retailers everywhere, Magento announced last month that they’d continue offering support for old platforms until June 2020, giving businesses a couple more years to get their affairs in order. But what does 'end of life'

8 Quick Ways to Increase your Average Order Value

So, you’ve spent a fortune acquiring traffic to your site. You’ve increased awareness, got some backlinks and improved your rankings. It’s a noble effort, and you’ll definitely get some sales out of it. If increasing your brand’s awareness is your main priority, this is a good place to start. But if you’re ready to start making more money, there are easier and cheaper ways to go about it. One of the best ways to boost

Police get an email campaign revamp

Successful online marketing needs an eclectic approach. There’s no one-size-fits-all method and no single technique that should be solely focused on—rather, it should be multi-dimensional to incorporate everything from social media to on-page SEO, and one area that deserves particular mention is email marketing. But, much like every other aspect of design it needs to be done well. Any email should be the perfect reflection of your brand with attention being paid to everything from

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