Our takeaways from Women in Tech

Nottingham is a vibrant, growing city, with hundreds of different kinds of businesses and industries. Out of this variety has grown a thriving tech community, which holds a host of events across the city to inspire both newbie and seasoned techies. One of our favourite events to come out of Nottingham’s technology community is Women in Tech (WiT), a monthly meetup for women from all areas of technology. Designed to be an inclusive, safe space,

The emerging design trends of 2019

Looking for a splash of 2019 design inspiration? You’ve come to the right place. With each new year, designers are welcomed by new trends to introduce into their workflow. The arrival of 2019 looks to be the year of mobile-first design, video backgrounds and the use of animation and micro-interactions to bring websites to life. Mobile-first design It’s no secret that consumers have been shifting away from desktops and towards mobile devices. And with the

7 ways to win big with influencer marketing

Influencer marketing is a method of reaching a wider audience on social media platforms through promotion from brand advocates and ambassadors. Put simply, you pay and reward people with lots of (engaged) followers on social media to promote your products with their own content. These brand ambassadors are often referred to as ‘influencers’ due to the sway they have over their audience. They portray an aspirational lifestyle to their followers, which makes inserting your product

Multi-currency on Shopify Payments: Everything you need to know

Global expansion is one of the most lucrative ways to grow your brand. It’s also one of the most complex. From language and cultural barriers to local competition, internationalisation is fraught with challenges and missteps. But with international ecommerce sales set to grow to $4.5 trillion by 2021, it’s a market you can’t afford to ignore. That’s why Shopify are making things simpler. Back in May 2018, Shopify held their third annual Unite conference in

The importance of live chat (and the 5 best live chat apps)

In today’s uber-optimised digital world, we all know how important speed is. Advances in things like page speed and shipping times have conditioned us to expect instant results. And brands are trying to deliver – optimising every element of their site to give consumers a frictionless browsing experience. But there’s one area that’s still slowing customers down – support. The average time consumers will wait for a page to load is 2 seconds. After that,

What’s new for Shopify in 2019?

At their annual Unite conference in May 2018, Shopify announced a series of new features that are set to roll out this coming year. The event focused on the challenges that come hand in hand with global expansion, with Shopify using their insights from working with some of the world’s biggest brands to change how they approach international commerce. As 2019 marches on, we take a look at some of these new features – as

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