Keyword Highlighting

Next I would like to talk about how within your web design we can choose individual or groups of words within each page we create and single them out, telling the search engines that these are the most important words in the paragraph.

This can be done by using italics, bold, and underlining. This is accomplished simply by using specific tags when creating your page:

= Bold
= Italics
= Underline

You can also combine more then one of these to really emphasize a phrase. Please refer to the Video to see me talk a bit more about how these tags can be used.

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