A few weeks ago we launched the Macmillan Global teaser web design. The site has achieved a lot, and through a combination of web and email marketing has seen over 1000 subscriptions already which is really amazing. Teaser sites are stripped down preview sites with limited content and as such can be designed in a different way. We have just finalised homepage design for the new website including a slightly different interface to accomodate more content.
The site has great content, video and downloads and is to be heavily integrated with, and marketed through social networking tools. This really is a god foundation for success and we hope the web design and powerful WordPress blogging platform will help too.