Mens duffle coats, number one on Google
We are looking to achive number one for a range of terms including duffle coats sale for the January sales and womens duffle coats for the ladies. I have a good feeling we are going to take first position for all of these searches in the next few weeks following some hardcore link building. The value of position one is significant with it returning four times the click through rate of position two… it is not difficult to see the benefit of this statistic for an online retailer. Being number one also adds trust to a site and improves conversion of visitors to sale on site visit as well as lowering the bounce rate ( number of people that leave the site viewing only the homepage).