Sleepwear is a general term for comfortable clothing folks wear to bed of an evening. Sleepwear covers a range of apparel including comfortable pyjamas, nighties, panties and sleep bras. Generally sleepwear is a comfort product but there is a market for more spicy night garments there as well!
We are starting a new magento web design for sleepwear in june 2010 for a client to sell sleeping garments online. Heavy SEO will be required to take this market and we may build a network of sites to achieve the results we need. My favourite sleepwear is a pair of checked trousers I have had for years… which are getting a little worn, so I am well placed to be an early client for sleepwear.